International Journal of Trend in Scientific Research and Development

The study sought to determine the extent to which the usage of social media in the marketing of agricultural products in South West Nigeria can enhance efficiency in the cost of marketing agricultural products. It employed the survey research design to collect data with the help of a structured questionnaire to elicit information from respondents selected from six 6 south western states. Research data were analysed using structural equation modelling. The results showed that the use of social media WhatsApp and Twitter in marketing of agricultural products significantly enhances efficiency in the cost of advertising agricultural products through significant reduction in the cost of marketing agricultural products. The managerial implication is that optimization of marketing cost of agricultural products can be achieved through social media usage in advertising. The social implication is that increased participation of youths in agriculture as a result of the considerable reduction in the cost of marketing agricultural products due to the use of social media in the marketing of agricultural products will significantly reduce social vices in the societal Prof. 

by I. C. Nwaizugbo | Abereola, S. N "Use of Social Media in the Marketing of Agricultural Products and Efficiency in the Cost of Advertisement of Agricultural Products in South-West Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd45006.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/45006/use-of-social-media-in-the-marketing-of-agricultural-products-and-efficiency-in-the-cost-of-advertisement-of-agricultural-products-in-southwest-nigeria/prof-i-c-nwaizugbo

peerreviewedinternationaljournal, callforpaperinugcapprovedjournals, paperpublicationforstudent

This article reviews the link between corporate social responsibility CSR , brand awareness, brand image, brand satisfaction, and brand loyalty. It would help provide evidence for CSR management and determine CSRs importance for the performance of dental clinics. In their efforts to increase CSR practices and communication to respond to patients demands and needs, which influence dental clinics branding, they would also reassure managers. The literature review indicates that previous studies in the healthcare sector supported a framework, but few were found in the dental care services sector. The article will show the links between CSR practices and communication on dental clinic branding from a review. It may help the decision manager develop a marketing plan and strategies in the private dental healthcare sector. 

by Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell "A Review Article Branding Dental Clinic through Corporate Social Responsibility (CSR)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd44946.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/44946/a-review-article-branding-dental-clinic-through-corporate-social-responsibility-csr/supaprawat-siripipatthanakul

callforpaperlifesciences, lifesciencesjournal, researchpapers

Colgate is a Colgate Palmolive product line manufacturer, which produces, markets, and distributes oral care products like toothpaste, toothbrushes, mouthwash, and dental floss. In the year of accelerating growth, 2018, net revenues increased by 1.0 percent, whether from organic or net sales. The companys goal is to make the world a better place by providing oral healthcare knowledge and services. Finding more environmentally friendly ways to produce goods and packaging uses less plastic, water, and waste. Consumers are looking for more natural and sustainable goods, high growth opportunities across the board. Organic sales development in the toothpaste segment drove the rise in oral care products, followed by mouthwash. As a result, the focus is on toothpaste and mouthwash. Maintaining Colgates market and trade partner image is vital to selling its branded goods. Regulatory and Quality policies, such as Ethics and Compliance, Sustainability, Brand Security, and Product Safety, are used to protect and retain brand integrity. Negative publicity about its products, supply chain, ingredients, packaging, or staff, whether justified or not, can damage the brands image. Colgates branding approach strategy , the organizational structure, financial analysis, control application system , and the staff skillstyle follow ethical leadership. The CSR concepts shared values, including ethical responsibility to consumers customer centered approach , environmental responsibility to the society, and ethical leadership to its employees, are at the heart of the 7s Model. Thus, this case study proposes strategic management branding of Colgates oral care products through corporate social responsibility CSR . 

by Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell "Strategic Management in Oral Care Product Market: A Case Study of Colgate-Palmolive (Thailand) Limited" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd44974.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/44974/strategic-management-in-oral-care-product-market-a-case-study-of-colgatepalmolive-thailand-limited/supaprawat-siripipatthanakul

callforpapermedicalscience, medicalsciencejournal, manuscriptsubmission

This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics and patient satisfaction. Managers may adopt the 7Ps of this review article to achieve patient satisfaction and intended performance levels. The researcher recommended further study to clarify the relationship in this sector. 

by Supaprawat Siripipatthanakul | Pattanapong Chana "Service Marketing Mix (7Ps) and Patient Satisfaction in Clinics: A Review Article" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021,

URL: https://www.ijtsrd.com/papers/ijtsrd43944.pdf

Paper URL: https://www.ijtsrd.com/management/marketing/43944/service-marketing-mix-7ps-and-patient-satisfaction-in-clinics-a-review-article/supaprawat-siripipatthanakul

callforpaperarts, artsjournal, peerreviewedjournal, submitpaperonline

This study investigates the relationship between service quality, patient satisfaction, word of mouth WOM, and revisit intention among dental patients in a clinic, Thailand. The research employed a quantitative approach in data collection for statistical analysis. Quota sampling equally among four age groups was used, and 352 completed copies of self administered questionnaires were returned. The proposed theoretical framework was identified the model adopting PLS SEM. Findings reveal that patient satisfaction is a mediator between service quality and its outcomes of WOM and revisit intention. Referring to elements of service quality, empathy is the highest factor influencing patient satisfaction Beta=0.411, p 0.001 , followed by reliability Beta=0.183, p 0.05 , tangibles Beta=0.119, p 0.05 , assurance Beta=0.077, p 0.05 , and responsiveness, Beta=0.053, p 0.05 at R square 0.556. Revisit intention can be predicted by patient satisfaction by 53.4 percent Beta=0.731, p 0.001,R2=0.534 , and WOM can be explained by patient satisfaction by about 42.9 percent Beta=0.655, p 0.001, R2=0.429 . The study was limited to private dental practice a dental clinic . Thus, the extension to clinics around this area should be considered. Moreover, the researcher suggested comprehensive coverage of other predictors in further research. The implications are managers would emphasize healthcare service quality management to satisfy their patients because it creates positive word of mouth and a revisit intention among dental clinic’s patients. 

by Supaprawat Siripipatthanakul "Service Quality, Patient Satisfaction, Word-Of-Mouth, and Revisit Intention in A Dental Clinic, Thailand" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd43943.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/43943/service-quality-patient-satisfaction-wordofmouth-and-revisit-intention-in-a-dental-clinic-thailand/supaprawat-siripipatthanakul

callforpapercommerce, ugcapprovedjournalsincommerce, commercejournal

This study aims to identify factors affecting patient satisfaction and loyalty in private dental practice using Smile Family Dental Clinic as a case study Convenience Sampling . The researcher identified the factors dental practice related factors which affect patient satisfaction and loyalty regarding their efforts to increase dental practice quality to respond to patients demands and needs, influencing patient satisfaction and loyalty. The literature review indicated that previous studies in the healthcare sector confirmed the relationship mainly are from the quantitative design. Still, few support the dental care services private dental practice sector in the qualitative approach. The researcher developed the theoretical framework from high valid sources of previous research and the consumer behavior model of Kotler and Keller 2016 . The elements of dental practice related factors include Prices, Facilities, Dentist Services, and Staff Services, whic based on Kim et al. 2012 , patient satisfaction and patient loyalty were based on previous research. Purposive Sampling in a total of 10 respondents from 3,689 cases of the clinics population was in a data collection process through online Semi structured interviews and content analysis adopting NVivo software. The results showed that patients perceptions of dentist services are essentially the most, followed by staff services, prices, and facilities. Satisfaction on factors effect on patient loyalty Revisit and Recommendation Intention . Recommendation from peers or relatives influencing them to choose a clinic. A dentists reputation is the most recommendation. Patients are satisfied with dentist and staff services responding to their needs and expectations. The reasonable price and the costs are not high, influencing their satisfaction. Facilities are the least important factor. Further research may help the decision manager develop a marketing plan and strategies in the private dental healthcare sector. The results could be applied to improve quality management and increasing customer satisfaction and loyalty in any company services sector. 

by Supaprawat Siripipatthanakul | Dr. Mamata Bhandar "A Qualitative Research Factors Affecting Patient Satisfaction and Loyalty: A Case Study of Smile Family Dental Clinic" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd44975.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/44975/a-qualitative-research-factors-affecting-patient-satisfaction-and-loyalty-a-case-study-of-smile-family-dental-clinic/supaprawat-siripipatthanakul

callforpaperlanguages, languagesjournal, bestjournal

This research analyzes the patients attitude toward healthcare service marketing mix among dental clinics patients in Sriracha, Thailand. The quantitative survey design was employed for data collection through simple random sampling from 392 completed questionnaire copies. The reliability and validity of the constructed were tested. The relationship between marketing mix factors was examined. The results showed that patients perceived People mix become the most essential factor x¯=4.804, SD=0.39 , followed by Physical Evidence x¯=4.770, SD=0.38 , Process x¯=4.740, SD=0.43 , Price x¯=4.665, SD=0.44 , Product x¯=4.623, SD=0.47 , Place x¯=4.620, SD=0.48 and Promotion x¯=4.416, SD=0.56 . People mix has the highest correlation with Physical Evidence r=0.739 , followed by Process r=0.689 , Price r=0.599 , Product r=0.516 , Place r=0.410 and Promotion r=0.374 , respectively at p value less than 0.01 on 2 tailed significant. The limitations are not covering the outcome variables. Applying the results to different cities may give outstanding or additional helpful results. However, future qualitative research will give more in depth knowledge. Thus, the researchers recommended the study furthermore. The implications are dental clinics could emphasize healthcare quality improvement through these marketing mix factors. It could help clinic owners find the marketing strategies appropriate to their patients needs and expectations in this sector. 

by Supaprawat Siripipatthanakul | Sompoach Puttharak "Marketing Mix Analysis in Private Dental Healthcare Service Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd43942.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/43942/marketing-mix-analysis-in-private-dental-healthcare-service-sector/supaprawat-siripipatthanakul

callforpaperchemistry, chemistryjournal, openaccessjournalofchemistry

The study examined the relationship between perceived risk and the adoption of electronic banking in Southeast, Nigeria with the moderating effect of selected Socio demographics, Specifically, the study addressed the relationship between the seven dimensions of perceived risk financial, performance, social, physical, privacy, time and psychological risks and the adoption of electronic banking in the south eastern region of Nigeria using the moderating effect of educational qualification. The study adopted a descriptive survey research design questionnaires were employed in collecting primary data while documentary sources were adopted for secondary data. The population of the study was made up of electronic banking users in the five States that make up the south east region of Nigeria. Since the population is unknown, the Cochran formula for determining sample size for an infinite population was adopted to get the sample size of four hundred and ninety 490 electronic banking adopters. Descriptive statistics were used to check the behaviour of the data. The data from 424 valid responses were analysed and hypotheses tested using the Structural Equation Model SEM and with the aid of WarpPLS 6.0 software. Results from the study revealed that perceived risks in its seven dimension examined, has a significant relationship with the adoption of E banking in Southeast, Nigeria, The results showed that the following risk dimensions were significantly moderated by educational qualification Financial risk, privacy risk, social risk and Psychological risk, meanwhile, performance, physical and time risk were not moderated by educational qualification thus recommended that Managers of financial institutions should strategically develop plans to reduced or eliminate the risk perceived by customers by organizing educational programs to facilitate the adoption of e banking services in Nigeria. 

Chibike Onyije Nwuba | Prof Ireneus Chukwudi Nwaizugbo "Customer Perceived Risk and Adoption of E-Banking Services in Southeast Nigeria: The Moderating Effect of Educational Qualification" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd43866.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/43866/customer-perceived-risk-and-adoption-of-ebanking-services-in-southeast-nigeria-the-moderating-effect-of-educational-qualification/chibike-onyije-nwuba

internationaljournalofmanagement, callforpapermanagement, managementjournal 

Hotel management scholars consider service quality a precedent to guest satisfaction, but the reasons why guests revisit a hotel and how to deliver a high quality service from hotels in Anambra State have remained unanswered. This study investigated service quality dimensions of reliability, assurance, tangibility, empathy and responsiveness, and related them to guest satisfaction in the selected hotels in Awka, Onitsha and Nnewi, representing the three senatorial zones in Anambra State, using the proportionate stratified random sampling STRS technique. A sample size of 138 respondents was derived using Topman formula out of which 123 copies were correctly filled, returned and used in the analysis. Data was analyzed using descriptive statistics and Pearson Product Moment Correlation. The findings revealed that Responsiveness has the highest level of coefficient of which is r = 0.999 followed by Assurance r = 0.995 and Tangibility r = 0.987, Reliability r = 0.956 and Empathy r = 0.956 , with degree of freedom 0.05. Based on the findings, it was concluded that there is a strong positive relationship in all the five dimensions of service quality Reliability, Assurance, Tangibility, Empathy and Responsiveness in the hotel industry. It was therefore recommended that hotel operators should give priority attention to Responsiveness dimension of their Service Quality by providing prompt services to guests at all times Staff should be willing to help their customers when needed. They should also focus on the special needs of customers, having the best interests of their customers at heart, and quickly apologizing to their guests when they make mistakes. They should also give attention to their Physical facilities, acquire modern equipment, and hotel staff should always look tidy and clean. Hotels must also prevent, detect and eliminate service quality gaps as early as possible in any service operation. The employees should be trained on how to interact with their customers and customers’ benefit packages should be tailored towards the dimensions of service quality  –  Reliability, Assurance, Tangibles, Empathy and Responsiveness. 

by Uju Mary Onubogu | Promise Chika Oparah "Influence of Service Quality on Guests’ Satisfaction in Selected Hotels in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd46327.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing/46327/influence-of-service-quality-on-guests’-satisfaction-in-selected-hotels-in-anambra-state/uju-mary-onubogu

callforpaperpapersconference, highimpactfactor, manuscriptpublication

This study tested the relationship between the factors of intrinsic, extrinsic, extraversion, agreeableness personality traits, and salesperson’s performance and explored the moderating variables of organizational commitment and compensation. Questionnaires were distributed to 200 salespeople in various retail organizations and companies selling fashion products of Ho Chi Minh City in Vietnam and 196 valid copies were received. The SPSS and HLM were employed to analyze the data and to test the research hypotheses. The results showed that a positive significant effect of extrinsic, extraversion and agreeableness personality traits on salespeople’s performance and there is no relationship between salespeople’s intrinsic motivation and their performance. Additionally, the findings also verified the moderator factor as compensation on the relationship of intrinsic motivation and agreeableness on salesperson’s performance. Finally, some accommodating advantages for retail organizations as well as sales managers in making hiring and training decisions are provided in this research. 

by Dong-Jenn Yang | Pham Thi Phuong Dung "The Effects of Personality Traits and Motivations on performance of Salespeople - The Mediating Effects of Organizational Commitment and Compensation" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd43702.pdf 

Paper URL: https://www.ijtsrd.commanagement/marketing/43702/the-effects-of-personality-traits-and-motivations-on-performance-of-salespeople--the-mediating-effects-of-organizational-commitment-and-compensation/dongjenn-yang

ugcapprovedmanagementjournal, openaccessjournalofmanagement, paperpublicationinmanagement

The growth of information technology, including the internet, turns out to have a big impact on all aspects of life, this happens because the internet can be accessed anywhere and anytime. The rapidly growing number of internet users can become a potential market for business people to enter, therefore more people are using the internet as a marketing and business medium.This paper will discuss the factors that influence consumers to buy products online. For companies, they can find out what factors influence the interest of buyers of products online and for consumers to provide knowledge about their interest in purchasing products various products .The quality of the product, the higher the customer satisfaction, so online shop customers choose online stores according to recommendations from other people who have experience buying their products so that it has an impact on customer satisfaction. Product innovation is also carried out so that consumers do not feel bored and bored with existing products. Based on previous research, product innovation does not have a significant effect on consumer buying interest A positive brand image has a positive influence on purchasing decisions, the higher the brand image created by the company, the level of decision making to buy also increases. Sales promotion is a form of direct persuasion through the use of various incentives that can be arranged to stimulate immediate product purchases and or increase the amount that customers will buy. 

by Dominicus Wahyu Pradana | Lena Ellitan | Robertus Sigit Haribowo Lukito "Factors Influencing the Intention to Buy Products Online" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd43705.pdf 

Paper URL: https://www.ijtsrd.commanagement/marketing/43705/factors-influencing-the-intention-to-buy-products-online/dominicus-wahyu-pradana

callforpaperbiologicalscience, biologicalsciencejournal

Several banks do not adequately understand their customers’ needs and preferences, which has led to customer dissatisfaction. Their marketing strategies are not correctly aligned to ensure customer satisfaction. They assume they know the needs of their customers better than the customers themselves. This has often lead to the adoption of wrong strategies which yield no promising results. Hence customers become dissatisfied and are willing to leave the organisation once they get the opportunity. For the banks to be sustainable, innovative marketing through guerrilla marketing is essential. Therefore, this paper examines the effect of guerrilla marketing practices on customer satisfaction of selected deposit money banks in Lagos State, Nigeria. Descriptive survey research design was adopted for the study. The population of the study consists of management staffs at the strategic and operational management level from eight selected deposit money banks in Lagos state giving a population of 4837 and a sample size of 464 respondents were determined using the Raosoft sample size calculator. A structured questionnaire was administered which gave a response rate of 95.0 . The instrument was validated and the Cronbach’s alpha reliability coefficient for the constructs ranged from 0.752 to 0.904. The data gathered was analyzed through descriptive, multiple regression analysis. The findings revealed that there is a positive and significant effect guerrilla marketing practices on customer satisfaction R2 = 0.625, F = 185.246 4 ,438 P 0.05 . The study concludes that guerrilla marketing practices have a positive relationship on customer satisfaction of selected deposit money banks in Lagos State, Nigeria. The study recommends that banks’ customer experience management CEM staff and management as a whole should put adequate measures in place to ensure that the feedbacks from customers are used to improve customer satisfaction to gain the customer’s attention by using different tools and techniques such as personal relations, direct marketing and unique advertising. 

by Nwankpa, Chibueze M | Adefulu, A. D | Egwuonwu. T. K | Owolabi, T "Guerrilla Marketing Practices and Customer Satisfaction of Selected Banks in Lagos State, Nigeria" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd41244.pdf 

Paper URL: https://www.ijtsrd.commanagement/marketing/41244/guerrilla-marketing-practices-and-customer-satisfaction-of-selected-banks-in-lagos-state-nigeria/nwankpa-chibueze-m

callforpaperinternationaljournal, ugclistofjournals, bestinternationaljournal 

As digital retail has become common, revenue at traditional retailers has naturally begun to decline, pop up market has become a go to marketing strategy that retailers looking for these days. Pop up market give brands the opportunity to optimizing the customer experience, engage customer through events and brands, and convert visitor into a loyal customers. The purpose of this study is to analyze the effects of consumer experience towards behavioral intention of loyalty through consumer event engagement and consumer brand engagement at Kepo Market in Surabaya. The data analysis technique used is the Structural Equation Model SEM to test the predetermined variables. Sample from 200 respondents was taken and proceed to determine the effect of this study. The result of this study showed that consumer experience gives an effect on behavioral intention of loyalty through consumer event engagement and consumer brand engagement. These insights have important implications for anyone who will conduct a similar study. 

by Jessica Nathania | Christina Esti Susanti "The Effects of Consumer Experience towards Behavioral Intention of Loyalty through Consumer Event Engagement and Consumer Brand Engagement at Kepo Market in Surabaya" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd41264.pdf 

Paper URL: https://www.ijtsrd.commanagement/marketing/41264/the-effects-of-consumer-experience-towards-behavioral-intention-of-loyalty-through-consumer-event-engagement-and-consumer-brand-engagement-at-kepo-market-in-surabaya/jessica-nathania

internationaljournalofmanagement, callforpapermanagement, managementjournal 

The wood industry in Indonesia have potential, with a variety of trees making Indonesia one of the countries with the best wood production, that makes tight competition in wood industry and make companies must to maintain product quality and service quality to ensure that consumers more loyal to the companies products. This research is developed to discover and describe the effect of product quality and service quality on brand trust and brand loyalty to UD. Rimba Makmur Abadi Kalimantan wood consumers in Surabaya. The analytical data technique that is used during this research is SEM Structural Equation Modeling and it also used LISREL program. This research collect the data from 150 respondents as a sample who had purchased Kalimantan wood at UD. Rimba Makmur Abadi minimum 1 time for at least 1 year, settled in the city of Surabaya and at least 17 65 years. The conclusion is that it is proven that there are effect of positive and significant product quality and service quality on brand loyalty through brand trustonUD. Rimba Makmur Abadi Kalimantan sawn timber in Surabaya. The advice given in this study are to improve and maintain quality, both in product quality and service quality, so that consumer had trust and more loyal to UD. 

by Rimba Makmur Abadi products. Gian Gondo Tjiputra | Bernardus Aris Ferdinan "Effect of Product Quality, Service Quality, on Brand Loyalty through Brand Trust on Kalimantan Sawn Timber UD. Rimba Makmur Abadi in Surabaya" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd41196.pdf 

Paper URL: https://www.ijtsrd.commanagement/marketing/41196/effect-of-product-quality-service-quality-on-brand-loyalty-through-brand-trust-on-kalimantan-sawn-timber-ud-rimba-makmur-abadi-in-surabaya/gian-gondo-tjiputra

ugcjournallist, listofugcapprovedjournals, researchpublication

Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. 

by Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf 

Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a

callforpaperlanguages, languagesjournal, bestjournal

While prior studies focused on the determinants of adoption of e commerce in large scale businesses and organizations, there is a few of empirical research on this issue of acceptance of e commerce in retail shops in emerging economies. This study addresses this lacuna by focusing on the changing faces of e commerce factors driving Nigerian retail shops’ adoption of online selling. A framework based on the extant literature and established model in the relevant field is critically examined in this study. Data were collected through a structured questionnaire and analyzed using frequency and percentage. The results showed that there is low involvement of consumers in e commerce changes in Nigeria. Secondly, the study also found out that the availability of online shopping does not affect the number of shopping trips that consumers make to physical stores. This finding has implications for e commerce sites and the government in designing an appropriate strategy for the implementation of technological innovation that are highlighted in the study. 

by Dr. Robinson Aristarchus Bananda | Dr. Kennedy O. Nwagwu "The Changing Face of E-Commerce in Nigeria; Prospects and Challenges" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd38018.pdf

Paper URL: https://www.ijtsrd.com/management/marketing/38018/the-changing-face-of-ecommerce-in-nigeria-prospects-and-challenges/dr-robinson-aristarchus-bananda

callforpapermathematics, mathematicsjournal, ugcapprovedjournalsinmathemetics