In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place...
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Thursday, 14 October 2021
Tuesday, 12 October 2021
The Role of Marketing Metrics in Digital Era An Overview
Team IJTSRD
October 12, 2021
0
Many business sectors are being reshaped at an astounding pace, fuelled predominantly by new digital innovations. In times of radical innovation, companies are always faced with a mixture of risks and opportunities. Traditionally, the ones with the best ability to adapt to continuously changing environments today have always been tomorrow's winners. There's...
Thursday, 7 October 2021
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention
Team IJTSRD
October 07, 2021
0
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are...
Tuesday, 31 August 2021
Best Brand in the World
Team IJTSRD
August 31, 2021
0
The article analyzes the concept of the brand, the advantages and disadvantages of the brand, the best brands in the world. The article states that a brand is a graphic mark, word or phrase that denotes and distinguishes goods belonging to one company from goods belonging to another company. The brand is one of the elements of marketing, advertising. Brand may...
Thursday, 26 August 2021
Use of Social Media in the Marketing of Agricultural Products and Efficiency in the Cost of Advertisement of Agricultural Products in South West Nigeria
Team IJTSRD
August 26, 2021
0
The study sought to determine the extent to which the usage of social media in the marketing of agricultural products in South West Nigeria can enhance efficiency in the cost of marketing agricultural products. It employed the survey research design to collect data with the help of a structured questionnaire to elicit information from respondents selected from...
Monday, 16 August 2021
A Review Article Branding Dental Clinic through Corporate Social Responsibility CSR
Team IJTSRD
August 16, 2021
0
This article reviews the link between corporate social responsibility CSR , brand awareness, brand image, brand satisfaction, and brand loyalty. It would help provide evidence for CSR management and determine CSRs importance for the performance of dental clinics. In their efforts to increase CSR practices and communication to respond to patients demands and...
Strategic Management in Oral Care Product Market A Case Study of Colgate Palmolive Thailand Limited
Team IJTSRD
August 16, 2021
0
Colgate is a Colgate Palmolive product line manufacturer, which produces, markets, and distributes oral care products like toothpaste, toothbrushes, mouthwash, and dental floss. In the year of accelerating growth, 2018, net revenues increased by 1.0 percent, whether from organic or net sales. The companys goal is to make the world a better place by providing...
Service Marketing Mix 7Ps and Patient Satisfaction in Clinics A Review Article
Team IJTSRD
August 16, 2021
0
This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics...
Service Quality, Patient Satisfaction, Word Of Mouth, and Revisit Intention in A Dental Clinic, Thailand
Team IJTSRD
August 16, 2021
0
This study investigates the relationship between service quality, patient satisfaction, word of mouth WOM, and revisit intention among dental patients in a clinic, Thailand. The research employed a quantitative approach in data collection for statistical analysis. Quota sampling equally among four age groups was used, and 352 completed copies of self administered...
A Qualitative Research Factors Affecting Patient Satisfaction and Loyalty A Case Study of Smile Family Dental Clinic
Team IJTSRD
August 16, 2021
0
This study aims to identify factors affecting patient satisfaction and loyalty in private dental practice using Smile Family Dental Clinic as a case study Convenience Sampling . The researcher identified the factors dental practice related factors which affect patient satisfaction and loyalty regarding their efforts to increase dental practice quality to respond...
Sunday, 15 August 2021
Marketing Mix Analysis in Private Dental Healthcare Service Sector
Team IJTSRD
August 15, 2021
0
This research analyzes the patients attitude toward healthcare service marketing mix among dental clinics patients in Sriracha, Thailand. The quantitative survey design was employed for data collection through simple random sampling from 392 completed questionnaire copies. The reliability and validity of the constructed were tested. The relationship between...
Tuesday, 10 August 2021
Customer Perceived Risk and Adoption of E Banking Services in Southeast Nigeria The Moderating Effect of Educational Qualification
Team IJTSRD
August 10, 2021
0
The study examined the relationship between perceived risk and the adoption of electronic banking in Southeast, Nigeria with the moderating effect of selected Socio demographics, Specifically, the study addressed the relationship between the seven dimensions of perceived risk financial, performance, social, physical, privacy, time and psychological risks and...
Tuesday, 20 July 2021
Influence of Service Quality on Guests’ Satisfaction in Selected Hotels in Anambra State
Team IJTSRD
July 20, 2021
0
Hotel management scholars consider service quality a precedent to guest satisfaction, but the reasons why guests revisit a hotel and how to deliver a high quality service from hotels in Anambra State have remained unanswered. This study investigated service quality dimensions of reliability, assurance, tangibility, empathy and responsiveness, and related them...
The Effects of Personality Traits and Motivations on performance of Salespeople The Mediating Effects of Organizational Commitment and Compensation
Team IJTSRD
July 20, 2021
0
This study tested the relationship between the factors of intrinsic, extrinsic, extraversion, agreeableness personality traits, and salesperson’s performance and explored the moderating variables of organizational commitment and compensation. Questionnaires were distributed to 200 salespeople in various retail organizations and companies selling fashion products...
Wednesday, 14 July 2021
Factors Influencing the Intention to Buy Products Online
Team IJTSRD
July 14, 2021
0
The growth of information technology, including the internet, turns out to have a big impact on all aspects of life, this happens because the internet can be accessed anywhere and anytime. The rapidly growing number of internet users can become a potential market for business people to enter, therefore more people are using the internet as a marketing and business...
Friday, 18 June 2021
Guerrilla Marketing Practices and Customer Satisfaction of Selected Banks in Lagos State, Nigeria
Team IJTSRD
June 18, 2021
0
Several banks do not adequately understand their customers’ needs and preferences, which has led to customer dissatisfaction. Their marketing strategies are not correctly aligned to ensure customer satisfaction. They assume they know the needs of their customers better than the customers themselves. This has often lead to the adoption of wrong strategies which...
The Effects of Consumer Experience towards Behavioral Intention of Loyalty through Consumer Event Engagement and Consumer Brand Engagement at Kepo Market in Surabaya
Team IJTSRD
June 18, 2021
0
As digital retail has become common, revenue at traditional retailers has naturally begun to decline, pop up market has become a go to marketing strategy that retailers looking for these days. Pop up market give brands the opportunity to optimizing the customer experience, engage customer through events and brands, and convert visitor into a loyal customers....
Effect of Product Quality, Service Quality, on Brand Loyalty through Brand Trust on Kalimantan Sawn Timber UD. Rimba Makmur Abadi in Surabaya
Team IJTSRD
June 18, 2021
0
The wood industry in Indonesia have potential, with a variety of trees making Indonesia one of the countries with the best wood production, that makes tight competition in wood industry and make companies must to maintain product quality and service quality to ensure that consumers more loyal to the companies products. This research is developed to discover...
Thursday, 17 June 2021
Impact of Covid 19 Pandemic on Digital Marketing – A Review
Team IJTSRD
June 17, 2021
0
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital...
Friday, 16 April 2021
The Changing Face of E Commerce in Nigeria Prospects and Challenges
Team IJTSRD
April 16, 2021
0
While prior studies focused on the determinants of adoption of e commerce in large scale businesses and organizations, there is a few of empirical research on this issue of acceptance of e commerce in retail shops in emerging economies. This study addresses this lacuna by focusing on the changing faces of e commerce factors driving Nigerian retail shops’ adoption...
