International Journal of Trend in Scientific Research and Development: Marketing journal

International Journal of Trend in Scientific Research and Development

IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas. For any further information, feel free to write us on editor.ijtsrd@gmail.com

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    • Showing posts with label Marketing journal. Show all posts
    Showing posts with label Marketing journal. Show all posts

    Saturday, 30 December 2017

    Study of Influencing Attributes in the Context of Purchasing Behaviour in the Retail Stores with Special Reference to Pune City

    December 30, 2017 0
    Study of Influencing Attributes in the Context of Purchasing Behaviour in the Retail Stores with Special Reference to Pune City
    A study was conducted to observe the impact of impulse purchase factor on shoppers' Purchase Volume in the Punecity Departmental stores. This study explored the situational impulse purchase factors namely, Store environment, Store distance, Store density and Store shopping duration. The model was tested with data collected from a consumer survey carried out...
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