International Journal of Trend in Scientific Research and Development: Marketing management

International Journal of Trend in Scientific Research and Development

IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas. For any further information, feel free to write us on editor.ijtsrd@gmail.com

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    • Showing posts with label Marketing management. Show all posts
    Showing posts with label Marketing management. Show all posts

    Tuesday 6 July 2021

    A Study on Consumer Buying Behaviour on Honda Two Wheelers

    July 06, 2021 0
    A Study on Consumer Buying Behaviour on Honda Two Wheelers

    Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. 

    by Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying Behaviour on Honda Two Wheelers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd45187.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing-management/45187/a-study-on-consumer-buying-behaviour-on-honda-two-wheelers/boya-shamili


    internationaljournalofscience, openaccessjournalofscience, ugcapprovedjournalsforscience 
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    Monday 5 July 2021

    A Comparative Study on Tata Sky and Videocon D2H Service Providers

    July 05, 2021 0
    A Comparative Study on Tata Sky and Videocon D2H Service Providers

    by The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers by digitizing their services. This study also examines the changes that occur by the introduction of digital broadcasting technology. Keywords DTH Services, Satellite Technology, India’s DTH platforms, Mass Communication, Communication Technology. 

    Dalavai Vineeth | Dr. B. C. Lakshmanna "A Comparative Study on Tata Sky and Videocon D2H Service Providers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd45176.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing-management/45176/a-comparative-study-on-tata-sky-and-videocon-d2h-service-providers/dalavai-vineeth


    openaccessjournalofengineering, engineeringjournal, paperpublicationforengineering
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    Thursday 4 February 2021

    Market Opportunities and Supply Chain Management of Organic Products in Mysore District – A Consumer Perspectives

    February 04, 2021 0
    Market Opportunities and Supply Chain Management of Organic Products in Mysore District – A Consumer Perspectives

    Organic products are foods which are produced through methods that do not involve modern synthetic inputs such as non natural pesticides and chemical fertilizers. According to the researches, organic foods are not processed by irradiation, industrial solvents, or chemical food stabilizers and do not include any additive ingredients. Scientists also claimed that, organic foods do not have any side effects or risk of consumption. In addition, many studies also show that the level of important elements that are required for body such as vitamins, protein is higher in organic food. This study attempted to gain knowledge about consumer attitude towards organic food product consumption and to see whether there is any potential this might have for changing their behavior. 


    by Dr. H. M. Chandrashekar "Market Opportunities and Supply Chain Management of Organic Products in Mysore District – A Consumer Perspectives" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd38290.pdf 

    Paper Url: https://www.ijtsrd.com/management/marketing-management/38290/market-opportunities-and-supply-chain-management-of-organic-products-in-mysore-district-–-a-consumer-perspectives/dr-h-m-chandrashekar

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    Wednesday 9 December 2020

    Financial Services Organizations Marketing Mix

    December 09, 2020 0
    Financial Services Organizations Marketing Mix

    The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary to harmonize and use the tools of the marketing complex and their solutions to achieve maximum profit. Financial institutions need to have a good command of all the tools of the marketing complex in order to achieve their goals. When designing the marketing complex of financial institutions, it is necessary to take into account that there is a connection between the individual instruments.


     

    by Gediminas Dubauskas | Margarita IÅ¡oraite "Financial Services Organizations Marketing Mix" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, 

    URL: https://www.ijtsrd.com/papers/ijtsrd38151.pdf

    Paper URL : https://www.ijtsrd.com/management/marketing-management/38151/financial-services-organizations-marketing-mix/gediminas-dubauskas

    callforpaperpharmacy, pharmacyjournal, internationalpeerreviewedjournal
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    Sunday 1 November 2020

    A Study on Sustainability and Coping Ability of SHGS Members with Special Reference to SKDRDP Micro Finance Programme

    November 01, 2020 0
    A Study on Sustainability and Coping Ability of SHGS Members with Special Reference to SKDRDP Micro Finance Programme

    Micro finance in general is a practice of providing the poor with credit, savings and insurance facilities to set up or to expand Income generating activities relating to agriculture and its allied activities and non farm sector and thereby reducing poverty. In India, the history of Micro Finance, rural credit, and poverty alleviation are inextricably interwoven. Micro Finance has turned out to be a very useful development assistance product. It reached millions of poor people and emerged as a revolution. Over the past two decades of the Bank’s association, India’s SHG movement has evolved from small savings and credit groups that sought to empower poor rural women, into one of the world’s largest institutional platforms of the poor. Today, 67 million Indian women are members of 6 million SHGs. Presently SKDRDP is actively involved in implementing the financial inclusion plan of the government of India by working as Banking Correspondent and Business Facilitator BC and BF in all the areas of its operation. Under the programme SKDRDP is promoting Self Help groups enabling the poor people in the remote villages to access banking facilities at their door steps. The paper is an attempt to understand the progress of SHGs members after taking micro finance service from SKDRDP. Through the current study the researcher has made an attempt to analyze the perception of selected Self help group members on Micro Finance Programme, the challenges they faced and the steps taken by SKDRDP to overcome the same due to the hit of COVID 19 and the support they got for their growth to survival. 


    by Praveena D | Dr. Ravi M N "A Study on Sustainability & Coping Ability of SHGS Members with Special Reference to SKDRDP Micro Finance Programme" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, 

    URL: https://www.ijtsrd.com/papers/ijtsrd38086.pdf

    Paper URL : https://www.ijtsrd.com/management/marketing-management/38086/a-study-on-sustainability-and-coping-ability-of-shgs-members-with-special-reference-to-skdrdp-micro-finance-programme/praveena-d

    callforpaperpharmacy, pharmacyjournal, internationalpeerreviewedjournal
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    Tuesday 6 October 2020

    Determinants of Customer Based Brand Equity A Study of Public and Private Banks

    October 06, 2020 0
    Determinants of Customer Based Brand Equity A Study of Public and Private Banks

     Now a days many of the financial institutions and banking sector are using strategic branding for capturing customer attention in long run, so Banks must adopt various types of strategic planning towards develop a positive perception in the minds of customers. For that, developing and implementing customer centric strategies, banks need to provide a consistent strategic brand experience to prevent customer from switch out to other competitive banks. In order to understand customer perception towards banking sector, there is a need to understand customer based brand equity and its major determents. The current research paper deals to identify the various determinants of customer based brand equity in the banking sector. For this purpose, a structured questionnaire was developed and a sample of 162 respondents was taken from the banks customer of Hyderabad only, and tested by the correlation analysis and multiple regression, Factor Analysis and Independent sample t test by using SPSS 20.0 Version. Correlation analysis was conducted on the study variables and the results indicated that there are strong, positive and significant relationships between demographical variable and Determinants of CBBE, and The multiple regression results showed that Brand verdict, brand felling and brand performance have significant influence on the banking customers. 

    by Bodige Mamatha "Determinants of Customer Based Brand Equity: A Study of Public and Private Banks" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, 

    URL: https://www.ijtsrd.com/papers/ijtsrd33560.pdf

    Paper Url: https://www.ijtsrd.com/management/marketing-management/33560/determinants-of-customer-based-brand-equity-a-study-of-public-and-private-banks/bodige-mamatha

    internationaljournalofmanagement, callforpapermanagement, managementjournal 
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    Saturday 5 September 2020

    Non Banking Financial Companies in India – A Conceptual Framework

    September 05, 2020 0
    Non Banking Financial Companies in India – A Conceptual Framework

    This study focus on the non banking financial companies in India – a conceptual framework It should be noted that during the 36 month period fromApril1997 to March2000, Crisis downgraded 149 NBFCs due to their deteriorating business and financial risk profiles and credit fundamentals. The stringent regulations, refusals for registration and the notifications regarding the cancellation of the permissions to raise deposits have gradually reduced the fly by night operators. NBFCs are now struggling hard to find reasons for continued existence, strategies for such existence and business areas for growth and earnings. 

    by Dr. S. Mahalingam | B. Ashokkumar "Non-Banking Financial Companies in India – A Conceptual Framework" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, 

    URL: https://www.ijtsrd.com/papers/ijtsrd33278.pdf

    Paper Url: https://www.ijtsrd.com/management/marketing-management/33278/nonbanking-financial-companies-in-india-–-a-conceptual-framework/dr-s-mahalingam

    callforpapermathematics, mathematicsjournal, ugcapprovedjournalsinmathemetics
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    Monday 24 August 2020

    Development of Marketing Activities of Small Businesses in the Light Industry

    August 24, 2020 0
    Development of Marketing Activities of Small Businesses in the Light Industry

    The article discusses the development of marketing activities of small businesses in the light industry and the effective marketing activities of small businesses in the region. Raximov Baxromjon Ibroximovich "Development of Marketing Activities of Small Businesses in the Light Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

    URL: https://www.ijtsrd.com/papers/ijtsrd33156.pdf 

    Paper Url :https://www.ijtsrd.com/management/marketing-management/33156/development-of-marketing-activities-of-small-businesses-in-the-light-industry/raximov-baxromjon-ibroximovich

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    Friday 26 June 2020

    An Investigation of Mongolian National Cultural Values using the Hofstede 6 D Model

    June 26, 2020 0
    An Investigation of Mongolian National Cultural Values using the Hofstede 6 D Model

    This paper represents an investigation into the classification of Mongolian culture using the six dimensional model of Geert Hofstede Power Distance, Uncertainty Avoidance, Individualism Collectivism, Masculinity Femininity, Long Short Term Orientation, and Indulgence Restrain. Mongolia was not one of the countries included in Hofstede's original studies, and no evidence of a subsequent study of Mongolia has been found in the literature. While Hofstede and others did study many countries in Asian, there is a lack of empirically based research on the cultural classification of Mongolian. The results of this study indicate that Mongolia is a masculine, individualist culture that is relatively low in uncertainty avoidance and high in power distance, whose people have a short term orientation towards time. The paper compares Mongolian culture with those of other countries in Asian, as well as with select cultures from other regions. 


    by Narangarav Purevdorj | Ankhbayar Bolormaa | Ariunaa. Kh ""An Investigation of Mongolian National Cultural Values using the Hofstede 6-D Model""

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020,

    URL: https://www.ijtsrd.com/papers/ijtsrd31470.pdf

    Paper Url :https://www.ijtsrd.com/management/marketing-management/31470/an-investigation-of-mongolian-national-cultural-values-using-the-hofstede-6d-model/narangarav-purevdorj

    callforpaperlifesciences, lifesciencesjournal, researchpapers
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    Saturday 20 June 2020

    An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention

    June 20, 2020 0
    An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention

    In recent years the marketing industry has been facing a new challenge on how to market to the Generation Z and Millennial generation. These digital natives have grown up in the age of social media and no longer respond to traditional channels of communication. With the advent of Social Media Influencers, a new form of communication has been formed that has captivated the digital natives and influenced their purchasing behavior, redefining the brand customer relationship as these Influencers have become third party endorser who says public opinion. This paper examines the effectiveness of social media and social media influencers as a strategy for customer retention. This has been done by looking at models and statistics that give us insights into the mind of the Millennial and Generation Z consumer of today. It has been found that, they utilize social media for knowledge acquisition, status, entertainment, and business. While their purchasing behavior is based on trust, perceived authenticity of both the brand and Social Media Influencer and that these lead to an intention to buy resulting in customer retention. 


    by
    Tatenda Primrose Mamhare | Fan Mingyue ""An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention""

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020,

    URL: https://www.ijtsrd.com/papers/ijtsrd31218.pdf

    Paper Url :https://www.ijtsrd.com/management/marketing-management/31218/an-examination-on-the-use-of-social-media-and-social-media-influencers-as-a-strategy-for-customer-retention/tatenda-primrose-mamhare

     internationaljournalofscience, openaccessjournalofscience, ugcapprovedjournalsforscience 
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    Wednesday 25 March 2020

    The Importance of Social Entrepreneurship of Profit Based Businesses towards its Brand Image and Reputation

    March 25, 2020 0
    The Importance of Social Entrepreneurship of Profit Based Businesses towards its Brand Image and Reputation

    International responsiveness is progressively being drained to Social Entrepreneurial Businesses SEOs . Ultimately, innovative types of businesses target to answer social, environmental or societal hitches by using contemporary management practices. Paralleled with traditional non profit organizations, numerous SEOs attempt to work commercial as have earned income strategies or are becoming more profitable concerned businesses. Not only government sector, but also private sectors have higher intention to deal with social and charity works to gained social reputation. as Social entrepreneurship is a key component for modern business, with connecting customer relations and consumption experience can be benefited for an organization to create their higher brand image or reputation in a particular industry. 


    by Thivanka Chamith Wijesinghe ""The Importance of Social Entrepreneurship of Profit Based Businesses towards its Brand Image and Reputation""

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020,

    URL: https://www.ijtsrd.com/papers/ijtsrd30352.pdf

    Paper Url :https://www.ijtsrd.com/management/marketing-management/30352/the-importance-of-social-entrepreneurship-of-profit-based-businesses-towards-its-brand-image-and-reputation/thivanka-chamith-wijesinghe

    callforpapertechnology, technologyjournal
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    Wednesday 23 October 2019

    Remarketing Features

    October 23, 2019 0
    Remarketing Features
    Remarketing is a term traditionally used to describe further communication with users leaving the site via e mail. Remarketing help companies to attract customers to their website. Article analysis remarketing definition, remarketing advantages and disadvantages, remarketing strategy and activities. M. Isoraite "Remarketing Features" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd28031.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing-management/28031/remarketing-features/m-isoraite

    international journal of management, call for paper technology, ugc listed journals
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    Tuesday 22 October 2019

    Competition Situation in Lithuania From Theory to Practice

    October 22, 2019 0
    Competition Situation in Lithuania From Theory to Practice
    ompetition is the competition between manufacturers, consumers and other economic actors for markets, goods and other resources. Competition occurs when, in a single sphere trade, production, distribution of goods or other activities, there are several entities engaged in the same activity. Article analyzes concept of competition, competition advantages and disadvantages, competition situation in Lithuania. Margarita Isoraite "Competition Situation in Lithuania: From Theory to Practice" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd28033.pdf

    Paper URL: https://www.ijtsrd.com/management/marketing-management/28033/competition-situation-in-lithuania-from-theory-to-practice/margarita-isoraite

    technology journal, open access journal of engineering, peer reviewed journal
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    Monday 21 October 2019

    Lithuanian Retail Development Trends

    October 21, 2019 0
    Lithuanian Retail Development Trends
    The article analyze
    s trends of retail trade development in Lithuania. It is noted that there is intense competition in retail trade. The big supermarket chains are preparing for the arrival of a competitor not only by opening new and returning old shops, but also by trying to please the client with more attractive design and a larger amount of self service counters. 

    by Margarita Isoraite | Neringa Miniotiene "Lithuanian Retail Development Trends"

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd28034.pdf

    Paper URL: https://www.ijtsrd.com/management/marketing-management/28034/lithuanian-retail-development-trends/margarita-isoraite

    international journal of science, call for paper pharmacy,journalugc approved 
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    Monday 14 October 2019

    Factors Affecting Digital Marketing in Tourism An Empirical Analysis of the Nepal Tourism Sector

    October 14, 2019 0
    Factors Affecting Digital Marketing in Tourism An Empirical Analysis of the Nepal Tourism Sector

    The goal of this analysis is to examine the various factors influencing the adoption of digital marketing E Marketing by the tourism industry in Nepal. The research validates a methodological framework for the application of TAM and IDT models to clarify E marketing acceptance using a qualitative methodology in which information is gathered on the basis of a survey method by questionnaires to answer various rates of the study. Advanced statistical methods and Structural equation models were used to examine the data collected. The results showed that the internal and external influences of the Nepalese tourism institutions have a significant impact on the implementation of E Marketing by these organizations. Similarly, the results have verified that IT hypotheses that is, TAM and IDT are true in the example of e Marketing adoption by the tourism sector in Nepal. The findings highlight the relevance of environmental conditions for the implementation of E Marketing and contribute to the extremely limited number of empirical studies that have been performed to examine the acceptance of E Marketing in emerging markets. 


    by Girish Shrestha "Factors Affecting Digital Marketing in Tourism: An Empirical Analysis of the Nepal Tourism Sector"

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd29405.pdf

    Paper URL: https://www.ijtsrd.com/management/marketing-management/29405/factors-affecting-digital-marketing-in-tourism-an-empirical-analysis-of-the-nepal-tourism-sector/girish-shrestha

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    Friday 30 August 2019

    Digital Marketing and its Importance in Various Fields

    August 30, 2019 0
    Digital Marketing and its Importance in Various Fields

    This paper deals with the concept of digital marketing and its importance in various fields. Digital marketing allows small businesses to compete with a much smaller advertising budget. At the point when overseen viably, it gives them laser-centered power over where and how they spend their cash. With the unfurling of present day advances and dominance of Digital Marketing (DM), organizations are doing all that they can to coordinate the pace. Organizations are either changing their game plans into the digital one, or intensifying existing marketing systems with digital publicizing procedures And the primary inquiry that may emerge here is-Why Digital Marketing is significant for your organizations pursued by what is the job of Digital Marketing and what are the advantages of Digital Marketing. 


    by Girish Rao | Dr. Deepanshu Agarwal "Digital Marketing and its Importance in Various Fields"

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd28082.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing/28082/digital-marketing-and-its-importance-in-various-fields/girish-rao

    computer science journal, open access journal of management
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    Thursday 29 August 2019

    An Empirical Study on the Various Risks in Foreign Exchange Market and its Impact in Global Business Transactions

    August 29, 2019 0
    An Empirical Study on the Various Risks in Foreign Exchange Market and its Impact in Global Business Transactions

    Today's business world is growing rapidly at a faster pace. After the emergence of globalization the business market is become global and the business transactions have become more complicated. Numerous traders, different countries, varied currencies, unique products, innovations etc. have become a vital source for the emergence of foreign exchange market to be more popular in the recent trends. The ICT Information, Communication and Technology Revolution has motivated a wide number of traders across the globe to do business globally. There is no business without risks. In finance we term risk with investment as higher the risk, higher the return'. And hence it has become necessary to deeply analyze any new business proposals before investing in it. Since 2014 with the exception of 2017, Indias economy has been the worlds fastest growing major economy, surpassing China. Hence many countries across the globe are being attracted by India and FDI's have increased in the recent years. Many new business ventures have increased and hence the role of risk in business is become very crucial and important element for every international trader involved in business transactions across various countries. Here the author in this paper has tried to bring the outcome of various risks associated in international business transactions and how it affects the foreign and domestic companies in business. Indian currency value fluctuates everyday with the change in the macro economic factors. All business dealings in India are focused in order to appreciate the value of INR in comparison to other currencies. Central bank of every country monitors this function in every country. 


    by G. Jayashree | Dr. I. Carmel Mercy Priya ""An Empirical Study on the Various Risks in Foreign Exchange Market and its Impact in Global Business Transactions""

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd26402.pdf

    Paper URL: https://www.ijtsrd.com/management/marketing-management/26402/an-empirical-study-on-the-various-risks-in-foreign-exchange-market-and-its-impact-in-global-business-transactions/g-jayashree

    international journal of science, call for paper computer science, ugc approved journals for engineering
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    Friday 19 July 2019

    Determinants of Facebook usage among Polytechnic Students in South East, Nigeria

    July 19, 2019 0
    Determinants of Facebook usage among Polytechnic Students in South East, Nigeria

    The study examined the determinants of Facebook usage among polytechnic students in south east of Nigeria. Specifically, the effects of perceived usefulness, perceived ease of use, perceived privacy, and peer group influence on Facebook usage were examined using a sample of 3,872 regular students obtained using the Gorg and Ball 1973 formula population of 39.490 of regular programmes including the ordinary national diploma OND and higher national diploma HND in government owned polytechnics in the south east Nigeria. The Facebook Usage Questionnaire FUQ , a 5 point Likert type instrument designed for data collection, was tested reliable at 0.82 correlation coefficient. The tables and frequencies were used to analyses the characteristics of the variables while the Spearman's correlation coefficient. Was used to examine the relationship between Facebook Usage and the selected determinants. The results showed that Facebook usage and perceived usefulness has a very strong positive and significant 0.884, p. 0.001 correlation Perceived ease of use has a strong and positive significant effect Facebook usage 0.964, p. 0.000 among Polytechnic students in south east Nigeria Perceived privacy has a very strong positive and significant effect Facebook usage 0.909, p. 0.000 among Polytechnic students in south east Nigeria and that Peer group influence has a strong and positive significant effect Facebook usage 0.994, p 0.000 among Polytechnic students in south east Nigeria. The study thus concluded that Facebook is capable is controlling a high wave of consumers and can be a veritable avenue for product marketing and image making. It is therefore recommended that marketers should consider the use of Facebook as advertising channel for their products, as products that appeal from the young and student audience can be successfully marketed using the Facebook. 


    by Nwankwo Nwukamaka | Prof. I. C. Nwaizugbo ""Determinants of Facebook usage among Polytechnic Students in South-East, Nigeria""

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd26758.pdf

    Paper URL: https://www.ijtsrd.com/management/marketing-management/26758/determinants-of-facebook-usage-among-polytechnic-students-in-south-east-nigeria/nwankwo-nwukamaka

     chemistry journal, high impact factor, call for paper management
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    Wednesday 10 July 2019

    Consumer Behaviour in Online Shopping

    July 10, 2019 0
    Consumer Behaviour in Online Shopping

    The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. 


    by Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu ""Consumer Behaviour in Online Shopping""

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019,

    URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdf

    Paper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha

    science journal, open access journal of science, paper publication
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    Monday 1 July 2019

    Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry

    July 01, 2019 0
    Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry
    Television advertising helps individual consumers to evaluate different cosmetic products available in the market and to select the best one which fulfils their expectation. The purpose of this study is to find the extent to which women consumers grab information from television advertising. Women take final decision related to acquiring a product and encourage others to accept the decision in their family. Television advertising is one of the best tools in the hands of the marketer, to make the consumer acquire the product. Even though a lot of money is wasted or invested in a television advertisement it detains and coerces individuals to acquire the product. This study aims to find the influence of television advertising on acquiring. In this study, both primary and secondary data were used and the primary data were collected from 100 women consumers in Puducherry. The collected data were analysed by using SPSS software, by using correlation and chi square test. This study aims to find the significant relationship between television advertising and cosmetics acquired by women consumer and the attributes liked in cosmetics advertisement on television. The findings revealed that there is a significant relationship between television advertising and cosmetics acquired by women consumer. By using the chi square test, it was found that there is a significant association between the attributes liked in cosmetic advertising and occupation of the respondents. It was also found that there is no significant association between the attributes liked in cosmetic advertising and age, educational qualification, marital status and type of family. 

    by Ms. G. Nirmala | Dr. N. Panchanatham "Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, 
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