Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. by Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying...
Showing posts with label Marketing management. Show all posts
Showing posts with label Marketing management. Show all posts
Tuesday, 6 July 2021
Monday, 5 July 2021
A Comparative Study on Tata Sky and Videocon D2H Service Providers
Team IJTSRD
July 05, 2021
0
by The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers...
Thursday, 4 February 2021
Market Opportunities and Supply Chain Management of Organic Products in Mysore District – A Consumer Perspectives
Team IJTSRD
February 04, 2021
0
Organic products are foods which are produced through methods that do not involve modern synthetic inputs such as non natural pesticides and chemical fertilizers. According to the researches, organic foods are not processed by irradiation, industrial solvents, or chemical food stabilizers and do not include any additive ingredients. Scientists also claimed that,...
Wednesday, 9 December 2020
Financial Services Organizations Marketing Mix
Team IJTSRD
December 09, 2020
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The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary...
Sunday, 1 November 2020
A Study on Sustainability and Coping Ability of SHGS Members with Special Reference to SKDRDP Micro Finance Programme
Team IJTSRD
November 01, 2020
0
Micro finance in general is a practice of providing the poor with credit, savings and insurance facilities to set up or to expand Income generating activities relating to agriculture and its allied activities and non farm sector and thereby reducing poverty. In India, the history of Micro Finance, rural credit, and poverty alleviation are inextricably interwoven....
Tuesday, 6 October 2020
Determinants of Customer Based Brand Equity A Study of Public and Private Banks
Team IJTSRD
October 06, 2020
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Now a days many of the financial institutions and banking sector are using strategic branding for capturing customer attention in long run, so Banks must adopt various types of strategic planning towards develop a positive perception in the minds of customers. For that, developing and implementing customer centric strategies, banks need to provide a consistent...
Saturday, 5 September 2020
Non Banking Financial Companies in India – A Conceptual Framework
Team IJTSRD
September 05, 2020
0
This study focus on the non banking financial companies in India – a conceptual framework It should be noted that during the 36 month period fromApril1997 to March2000, Crisis downgraded 149 NBFCs due to their deteriorating business and financial risk profiles and credit fundamentals. The stringent regulations, refusals for registration and the notifications...
Monday, 24 August 2020
Development of Marketing Activities of Small Businesses in the Light Industry
Team IJTSRD
August 24, 2020
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The article discusses the development of marketing activities of small businesses in the light industry and the effective marketing activities of small businesses in the region. Raximov Baxromjon Ibroximovich "Development of Marketing Activities of Small Businesses in the Light Industry" Published in International Journal of Trend in Scientific Research and...
Friday, 26 June 2020
An Investigation of Mongolian National Cultural Values using the Hofstede 6 D Model
Team IJTSRD
June 26, 2020
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This paper represents an investigation into the classification of Mongolian culture using the six dimensional model of Geert Hofstede Power Distance, Uncertainty Avoidance, Individualism Collectivism, Masculinity Femininity, Long Short Term Orientation, and Indulgence Restrain. Mongolia was not one of the countries included in Hofstede's original studies,...
Saturday, 20 June 2020
An Examination on the use of Social Media and Social Media Influencers as a Strategy for Customer Retention
Team IJTSRD
June 20, 2020
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In recent years the marketing industry has been facing a new challenge on how to market to the Generation Z and Millennial generation. These digital natives have grown up in the age of social media and no longer respond to traditional channels of communication. With the advent of Social Media Influencers, a new form of communication has been formed that has...
Wednesday, 25 March 2020
The Importance of Social Entrepreneurship of Profit Based Businesses towards its Brand Image and Reputation
Team IJTSRD
March 25, 2020
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International responsiveness is progressively being drained to Social Entrepreneurial Businesses SEOs . Ultimately, innovative types of businesses target to answer social, environmental or societal hitches by using contemporary management practices. Paralleled with traditional non profit organizations, numerous SEOs attempt to work commercial as have earned...
Wednesday, 23 October 2019
Remarketing Features
Team IJTSRD
October 23, 2019
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Remarketing is a term traditionally used to describe further communication with users leaving the site via e mail. Remarketing help companies to attract customers to their website. Article analysis remarketing definition, remarketing advantages and disadvantages, remarketing strategy and activities. M. Isoraite "Remarketing Features"
Published in International...
Tuesday, 22 October 2019
Competition Situation in Lithuania From Theory to Practice
Team IJTSRD
October 22, 2019
0
ompetition is the competition between manufacturers, consumers and other economic actors for markets, goods and other resources. Competition occurs when, in a single sphere trade, production, distribution of goods or other activities, there are several entities engaged in the same activity. Article analyzes concept of competition, competition advantages...
Monday, 21 October 2019
Lithuanian Retail Development Trends
Team IJTSRD
October 21, 2019
0
The article analyze
s trends of retail trade development in Lithuania. It is noted that there is intense competition in retail trade. The big supermarket chains are preparing for the arrival of a competitor not only by opening new and returning old shops, but also by trying to please the client with more attractive design and a larger amount of self service...
Monday, 14 October 2019
Factors Affecting Digital Marketing in Tourism An Empirical Analysis of the Nepal Tourism Sector
Team IJTSRD
October 14, 2019
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The goal of this analysis is to examine the various factors influencing the adoption of digital marketing E Marketing by the tourism industry in Nepal. The research validates a methodological framework for the application of TAM and IDT models to clarify E marketing acceptance using a qualitative methodology in which information is gathered on the basis of...
Friday, 30 August 2019
Digital Marketing and its Importance in Various Fields
Team IJTSRD
August 30, 2019
0
This paper deals with the concept of digital marketing and its importance in various fields. Digital marketing allows small businesses to compete with a much smaller advertising budget. At the point when overseen viably, it gives them laser-centered power over where and how they spend their cash. With the unfurling of present day advances and dominance of...
Thursday, 29 August 2019
An Empirical Study on the Various Risks in Foreign Exchange Market and its Impact in Global Business Transactions
Team IJTSRD
August 29, 2019
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Today's business world is growing rapidly at a faster pace. After the emergence of globalization the business market is become global and the business transactions have become more complicated. Numerous traders, different countries, varied currencies, unique products, innovations etc. have become a vital source for the emergence of foreign exchange market...
Friday, 19 July 2019
Determinants of Facebook usage among Polytechnic Students in South East, Nigeria
Team IJTSRD
July 19, 2019
0
The study examined the determinants of Facebook usage among polytechnic students in south east of Nigeria. Specifically, the effects of perceived usefulness, perceived ease of use, perceived privacy, and peer group influence on Facebook usage were examined using a sample of 3,872 regular students obtained using the Gorg and Ball 1973 formula population of...
Wednesday, 10 July 2019
Consumer Behaviour in Online Shopping
Team IJTSRD
July 10, 2019
0
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that...
Monday, 1 July 2019
Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry
Team IJTSRD
July 01, 2019
0
Television advertising helps individual consumers to evaluate different cosmetic products available in the market and to select the best one which fulfils their expectation. The purpose of this study is to find the extent to which women consumers grab information from television advertising. Women take final decision related to acquiring a product and encourage...
