International Journal of Trend in Scientific Research and Development: Journalism

IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas. For any further information, feel free to write us on editor.ijtsrd@gmail.com

Showing posts with label Journalism. Show all posts
Showing posts with label Journalism. Show all posts

Tuesday 31 August 2021

Bureaucracy and Citizen Journalism Issues and Challenges Imperative for Media Practice in Nigeria

August 31, 2021 0
Bureaucracy and Citizen Journalism Issues and Challenges Imperative for Media Practice in Nigeria
Using the in depth interview research method, this study examines bureaucracy and citizen journalism by giving a cursory attention to the issues and challenges of the practice in Nigeria. A sample of 30 respondents who cut across the six geo political zones of the country was interviewed via online medium to give answers to the research objectives. Among the questions posed was to ascertain the influence of citizen journalism on professional media practice. Findings showed that bureaucracy is a constraint to efficient administration in media practice as well as altering the news content which has a damning effect on public interest. The study also discovered that adherence to bureaucracy in media practice can save the hot and exuberant reporter. Citizen journalism was also found to be unprocessed material, hence, unfit for public consumption. The study recommended the use of gate keeping in the practice of citizen journalism as well as adherence to rules and regulations. 
by Raphael Abumchukwu Ekwunife | Helen Ijeoma Nwachukwu | Ikechukwu Ogeze Ukeje "Bureaucracy and Citizen Journalism: Issues and Challenges Imperative for Media Practice in Nigeria" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 



Tuesday 20 July 2021

Investigating Social Media Role in Crisis Communication Case of Hoatiti News Reporting of the Covid 19 Pandemic in Lesotho

July 20, 2021 0
Investigating Social Media Role in Crisis Communication Case of Hoatiti News Reporting of the Covid 19 Pandemic in Lesotho

Social media has the capacity to inform, educate, entertain and confuse citizens simultaneously because of its deep imbeddedness within communities. This is because social media is readily available to most community members and news production is done surpassing and bypassing filters that humper and debilitate quick production and dissemination of news by mainstream media such as the traditional gate keeping parameters like political correctness and editorial policies. However, social media is regarded with scepticism in some quarters of the news production industry due to its disregard for ethical practice as well as disrespect for sensibilities related to tradition and culture that separate humans from the larger and general animal world. This study therefore sought to investigate the virtues of social media that have elevated the speed and limitless opportunities for Covd 19 news sharing in Lesotho with specific reference to Hoatiti news outlet. The study interviewed news consumers, practising journalists, journalism students and lecturers to establish their views on Hoatiti news coverage of the Covid 19 pandemic. The findings were presented and analysed thematically. 

by Tawanda Mukurunge Tawanda Wallace Mataka | Takura Bhila "Investigating Social Media Role in Crisis Communication: Case of Hoatiti News Reporting of the Covid-19 Pandemic in Lesotho" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd46315.pdf 

Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/journalism/46315/investigating-social-media-role-in-crisis-communication-case-of-hoatiti-news-reporting-of-the-covid19-pandemic-in-lesotho/tawanda-mukurunge


ugclistedjournals, indexedjournal, paperpublication

Tuesday 4 August 2020

Advertising Message as an Object of Pragmatic Research in Linguistics

August 04, 2020 0
Advertising Message as an Object of Pragmatic Research in Linguistics

This article discusses the study of the pragmatic features of an advertising message. The advertising slogan has the function of providing information about a new product or service in the advertising text, as well as the functions of persuading and inviting the purchase of this product or service. Research shows that linguistic pragmatics studies the behavior of signs in real communication processes, taking into account the relationship between signs and their user. The levels of the speech act are considered, which are distinguished according to the pragmatic criterion the attitude of the consumer to the advertising message. 

by Farida Oktamovna Egamberdieva | Shaxzoda Damirovna Egamberdieva "Advertising Message as an Object of Pragmatic Research in Linguistics" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd33218.pdf 

Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/33218/advertising-message-as-an-object-of-pragmatic-research-in-linguistics/farida-oktamovna-egamberdieva

callforpaperlifesciences, lifesciencesjournal, researchpapers

Wednesday 8 July 2020

Marketing through Green Consumerism in Skin Care Products A Case Study of WOW Skin Science V S Mamaearth

July 08, 2020 0
Marketing through Green Consumerism in Skin Care Products A Case Study of WOW Skin Science V S Mamaearth

The main aim of the study is to understand the reliability of green consumerism and green products in the market and the level of acceptance by the customers in the marketing industry. The study has used a detailed and in depth case study method to understand the all possible areas of green consumerism and its scope in India. The study examines the validity of green marketing and the various was through which it can be brought into main stream in order to be away from synthetic and harmful products used in personal care products. The study also discusses a detailed comparison drawn at the end which provides the examples of major two products mamaearth and WOW science which promotes green consumerism. The present study focussed only on the major two products and even the products chosen are newly launched in market which in turn limited the scope for wider understanding and analysis. The study can serve the purpose of sustainability in green consumerism market helping the consumer draw the lines efficiently between the terms harmful and effective in case of personal products. The study was able to discover the diverse opinions of consumers regarding a new term in market which can be highly taken into note for further discussion for a non polluted and better health of living beings. 

by Dr. Saranya Thaloor "Marketing through Green Consumerism in Skin Care Products: A Case Study of WOW Skin Science V/S Mamaearth" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd31896.pdf 

Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/31896/marketing-through-green-consumerism-in-skin-care-products-a-case-study-of-wow-skin-science-vs-mamaearth/dr-saranya-thaloor

callforpaperinternationaljournal, ugclistofjournals, bestinternationaljournal 

Saturday 4 July 2020

Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century

July 04, 2020 0
Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century

In spite of other media industries such as Radio, Print and Television adapted to using digital technologies, the cinema industry stuck in celluloid medium itself until second decade of 21st century until the computational power got increased exponentially. Though the digital use started in 1990s it took three decades for the Industry to completely adapt to digital medium. The celluloid medium acted as barrier for experimenting different content due to its nature that demands heavy expenses, complicated workflow and man power. Digital technologies opened up the barriers laid by celluloid technology thus expanded the horizons for creative experiments and an invitation for new entrants due to its user friendly simplicity in nature. Twenty first century fosters the Indie film movement where many young minds are encouraged to get into movie making with cheaper digital tools that are available. The blockbuster success and critically acclaimed six Telugu debut talents movies that were released in the year 2019 cite an example of how the film industry is getting changed towards ease and lighter way. Many indie movies started coming out with fresh approaches in the content and structure. A sneak preview of OTT platforms like Amazon Prime, Netflix, YouTube Channels, and a host of other online video platforms is a standing testimony for democratization of creativity in the field of cinema. Entry of corporate firms and the new promising technologies the industry is getting more opportunities to their wings on different app based viewing platforms. The new opportunities also throw challenges in quality contents of cinema. Since the technology is easily available at less cost people with narrow filthy ideas can enter the industry and easily disseminate their irrelevant bad contents. There are threats on spoiling narrative context of film without an inherent perils of the story. This study aims at exploring the unconventional cinema content that are experimented by new entrants in the cinema industry. The two variables, Celluloid and Digital have been taken for analysis. 


by Dr. Valarmathi Subramaniam "Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd31764.pdf 

Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/31764/content-evolution-in-south-indian-cinema-mediated-by-digital-technologies-of-21st-century/dr-valarmathi-subramaniam

internationaljournalsofcomputerscience, callforpapercomputerscience, ugcapprovedjournalsforcomputerscience 

Wednesday 10 June 2020

Role of Media for Boosting the Morale of Audience during COVID 19 Pandemic A Critical Study

June 10, 2020 0
Role of Media for Boosting the Morale of Audience during COVID 19 Pandemic A Critical Study

Mass media is considered as a powerful force on shaping and presenting the world to the masses. The role of media in the times of crisis and how effectively public health communication is carried out by media is also studied here. The study brings out the relevance of media analysis during the time of pandemic and its effectiveness in communicating the information on pandemic to the masses. The study also aims to understand the role of opinion leader done by media during pandemic using survey method with structured questionnaire. The study has clearly shown justice to find out the role of media in promoting unity in pandemic times and also monitored media role of dissemination of true information to the masses. The study also focussed on effectiveness of crisis management by media during pandemic. 


by Dr. Saranya Thaloor ""Role of Media for Boosting the Morale of Audience during COVID-19 Pandemic: A Critical Study""

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020,

URL: https://www.ijtsrd.com/papers/ijtsrd31373.pdf

Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/31373/role-of-media-for-boosting-the-morale-of-audience-during-covid19-pandemic-a-critical-study/dr-saranya-thaloor

ugclistedjournals, indexedjournal, paperpublication

Wednesday 20 May 2020

Learning Management System LMS Challenges During Pandemic A Case Study of Google Class Room versus Talent LMS

May 20, 2020 0
Learning Management System LMS Challenges During Pandemic A Case Study of Google Class Room versus Talent LMS

The recent transitions of online learning during crisis have changed the entire perception of e learning. Learning Management System LMS has occupied a major role in providing resources on learning due to the advancement in technology. There should a qualitative approach towards learning through online in these services with the aim of sustainable education. This research paper is trying to critically analyse two major platforms for online learning Google classroom and Talent LMS by stressing the areas like the content management, compliance management, evaluation system, participatory platform, customised learning. The study also brings out the significance of various models and theories including TAM, diffusion of innovation, blended learning in connection to online learning. The researcher has done a case study on the relationship between two major LMS and their role on better education for future generation. There is an area in the study which gave special reference and suggestions for better usability and utilisation of these online platforms. 


BY Dr. Saranya Thaloor "Learning Management System (LMS) Challenges During Pandemic: A Case Study of Google Class Room versus Talent LMS"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020,

URL: https://www.ijtsrd.com/papers/ijtsrd31228.pdf

Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/31228/learning-management-system-lms-challenges-during-pandemic-a-case-study-of-google-class-room-versus-talent-lms/dr-saranya-thaloor

callforpaperpapersinjournals, specialissuepublication, multidisciplinaryjournal

Saturday 18 April 2020

COVID 19 and Lockdown 1 Situation in India Shows the Drastic Growth of Science Journalism A Pedagogic Case Study of Leading Newspapers of 4 Metro Cities

April 18, 2020 0
COVID 19 and Lockdown 1 Situation in India Shows the Drastic Growth of Science Journalism A Pedagogic Case Study of Leading Newspapers of 4 Metro Cities

The World Health Organization WHO has already declared the corona virus outbreak as global pandemic of international concern and to curb the scourge of the disease 2019 nCoV acute respiratory disease, Government of India has already declared national lockdown 1 for 21 days on 24th March, 2020. Meanwhile, Indian newspapers have already boosted up with this coverage and have shown the proliferated enhancement of space share of science news. 4 major circulated English newspapers were selected from 4 metropolitan cities and space share along with total no of science news were analyzed. 4 metro cities are Delhi, Kolkata, Mumbai and Chennai and 4 selected sample newspapers are The Hindustan Times for Delhi, The Telegraph for Kolkata, The Hindu for Chennai and The Times of India for Mumbai. It has been found that, space share of science news has already raised to 64 percent and is still increasing which again has shown the way that, India needs more science journalists and science news should not be dominated in future. 


by Ratul Datta | Prof. Dr. Tapati Basu D. Litt. ""COVID-19 and Lockdown-1 Situation in India Shows the Drastic Growth of Science Journalism: A Pedagogic Case Study of Leading Newspapers of 4 Metro Cities""

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020,

URL: https://www.ijtsrd.com/papers/ijtsrd30852.pdf

Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/30852/covid19-and-lockdown1-situation-in-india-shows-the-drastic-growth-of-science-journalism-a-pedagogic-case-study-of-leading-newspapers-of-4-metro-cities/ratul-datta

callforpaperarts, artsjournal, peerreviewedjournal

Thursday 18 July 2019

Opportunities and Dangers for the Traditional Mass Media in the Digital Age An Assessment

July 18, 2019 0
Opportunities and Dangers for the Traditional Mass Media in the Digital Age An Assessment

Mass Media is an integral part of contemporary society. Traditional broadcast media such as Radio, Television, and Newspapers have emerged in the pre internet era. They are serving as the prime sources of news and entertainment for a long time. Conversely, the Digital Age is creating alternative sources by promoting internet based Digital Media or New Media, such as social media, online newspapers, websites, and the like. New Media is becoming more popular day by day and creating a threat to Traditional Mass Media. The internet is surpassing newspapers in popularity as a news platform. In many developed countries, the circulation of newspapers is decreasing even some prominent newspapers are discontinuing their printed editions. Traditional radio and television are also suffering losses due to Digital Media. However, the Digital Age is not only a danger for Traditional Mass Media but also an opportunity for them. Many newspapers have embraced digital transformation to reach worldwide and attract more readers than before. A similar evolution is also happening for traditional radio and television. Indeed, New Media is a reality of the Digital Age it indicates that the future of Mass Media is digital. 


by Shake Mohammed Humayun Kabir ""Opportunities and Dangers for the Traditional Mass Media in the Digital Age: An Assessment""

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019,

URL: https://www.ijtsrd.com/papers/ijtsrd26631.pdf

Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/journalism/26631/opportunities-and-dangers-for-the-traditional-mass-media-in-the-digital-age-an-assessment/shake-mohammed-humayun-kabir

medical science journal, best journal, call for paper languages

Monday 1 April 2019

Discourse and Dissent in the Coverage of Hyderabad Blasts by the Leading Indian English Dailies

April 01, 2019 0
Discourse and Dissent in the Coverage of Hyderabad Blasts by the Leading Indian English Dailies
Print media is a mass media that serves as a vigilant watchdog in a society. It analyses the latest policies of the government and builds up public opinion, and works as a bridge between people and the government. Media has the power to generate a specific reaction from the public by the way a news story is portrayed. Newspapers have a significant impact on public perception of violent crime, far more than any other news source Paulsen, 2002. During a conflict, the media plays a crucial role in shaping perception. 

The ways media constructs discourse vis a vis terrorist attacks needs to be recognized. “ The credibility of media messages, their sources, and the messengers communicating those messages, as well as the context within which the messages are delivered, all mediate the influence of news on consumers” Baum and Groeling, 2009. Since the terrorist attacks, in addition to involving perpetrators and victims, also involves the audience. It can be said that the way news about the attacks is covered has an influence on how the masses perceive the incident. Such attacks have become a common occurrence, however, the focus of the current study is to analyze the discourse that has been generated by the media in the coverage of the Hyderabad blasts. The study also analyses the dissent in Indian print media by analyzing the reportage of the Hyderabad blasts by the four leading Indian English newspapers. 

by Saima Riyaz | Dr Aaliya Ahmed "Discourse and Dissent in the Coverage of Hyderabad Blasts by the Leading Indian English Dailies" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3, April 2019, 

URL: https://www.ijtsrd.com/papers/ijtsrd21609.pdf

Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/journalism/21609/discourse-and-dissent-in-the-coverage-of-hyderabad-blasts-by-the-leading-indian-english-dailies/saima-riyaz

call for paper Journalism, international journal Journalism, ugc approved journals Journalism


Friday 24 August 2018

Digital Food Marketing Strategies Targeting Children: Review of Literature

August 24, 2018 0
Digital Food Marketing Strategies Targeting Children: Review of Literature
The Food and beverage industry is considered children and adolescents as a major market force. As a result, children and adolescents are now the target of specialized food marketing and advertising companies. Food marketers are interested in youth as consumers because of their spending power and purchasing influence and as future adult consumers. Multiple techniques and channels are used to reach youth even when they were children to influence food product purchase behavior. 

Majority of advertising campaigns promote unhealthy food items and often takes advantage of children' vulnerability to marketing making it even tougher for parents to inculcate healthy food habits among children. The nature or power of food advertising is relatively under-researched, particularly in non-US contexts as studies have tended to analyse the product itself, rather than the nature of the message promoting. Overall, despite the strong indications of impact of online marketing, there is need for more evidence in digital media reaching adolescents and children. 

By Prof. P. Vijaya Lakshmi, Ph.D" Digital Food Marketing Strategies Targeting Children: Review of Literature" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018,

Paper URL: http://www.ijtsrd.com/papers/ijtsrd18258.pdf

Direct URL: http://www.ijtsrd.com/humanities-and-the-arts/journalism/18258/digital-food-marketing-strategies-targeting-children-review-of-literature/prof-p-vijaya-lakshmi-phd

peer reviewed international journal, indexed journal, call for paper papers conference

Tuesday 26 June 2018

Science News in African Newspapers has Less Space Share than Asia: An Epistemological Case Study in Last 10 Years

June 26, 2018 0
Science News in African Newspapers has Less Space Share than Asia: An Epistemological Case Study in Last 10 Years
There is no denying the fact that, there is an increasing call for scientists and engineers to engage with the public more and more through mass media for sustainable development throughout the world. The scenario of is somehow different in Asia and African countries in comparison to European and American countries. The study involved a survey of research with selected newspapers of selected countries as sample from those two continents. 

This study also includes to find the active participation of the scientists through scientific articles, regular columns, post-editorials, letters to the editor etc and hence 28 different major circulated newspapers from 28 countries of Asia and Africa were chosen. There is a great need of policy which enable a higher proportion of younger scientists to get involved in public engagement and the need to reward public engagement activity in the career progression of scientists. 

By Ratul Datta | Dr. Tapati Basu" Science News in African Newspapers has Less Space Share than Asia: An Epistemological Case Study in Last 10 Years" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018,

Paper URL: http://www.ijtsrd.com/papers/ijtsrd15639.pdf 

Direct URL: http://www.ijtsrd.com/humanities-and-the-arts/journalism/15639/science-news-in-african-newspapers-has-less-space-share-than-asia-an-epistemological-case-study-in-last-10-years/ratul-datta

peer reviewed international journal, call for paper papers conference, submit paper online

Tuesday 6 March 2018

Exploring the Role of Culture on Graphic Designs

March 06, 2018 0
Exploring the Role of Culture on Graphic Designs

Research never concludes because there is always a new perspective that remains unexplored; Somebody starts recognizes it and starts the process again to make a justified contribution. This research also began because of lack of investigation in this field. 


Relationship between culture and graphic design is abundantly visible, so much that it is politely ignored by us. In this paper two pillars of this century have been examined to help understand the design trends and strengthen them at the foundation. 

Though culture has been a subject of study for more than a century now but graphic design has gained momentum very recently and it is significant to understand how has it become a part of the already established world; if not then how can it the incorporated into the realm of other fields. Leena Philip""Exploring the Role of Culture on Graphic Designs" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, 

URL: http://www.ijtsrd.com/papers/ijtsrd10857.pdf

Direct Link - http://www.ijtsrd.com/humanities-and-the-arts/journalism/10857/exploring-the-role-of-culture-on-graphic-designs/leena-philip

conference issue publication, high impact factor, economics journal

Wednesday 10 January 2018

Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh

January 10, 2018 0
Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh
Politics and Mass Communication have been an unbreakable duo for many centuries. Public meetings, Newspapers, Magazines, Radio, Television are the major communication tools. With the advent of new media technologies, the political campaign has gained a new dimension. During the last elections Indian political parties used Websites, E-mails, IVRS, SMSs, Internet, Banners, Online Advertising, Blogs, Mobile Phones, etc.

This study has aimed to assess the effectiveness of new media political campaigns during the elections. Content analysis, Survey and In-depth Interview methods were used in the study. The study has revealed surprising facts. Every large political party has tried to use all the available new media tools. Television, Mobile phone and Internet have played a great role.

The utilization of new media communication tools and strategies gave a new facet that was highly beneficial to the Indian politics. The political parties have reached a large number of voters through the new media. It made their election campaign easy, fast and successful. This paper aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media.

The paper intends to examine how people consume the political issues or political discussion on social media. It was studied on the basis of the responses received from a sample of 100 respondents in Gwalior, Madhya Pradesh region. Results reveal interesting information on the types of social media used the ratings of the most used social media and their impact on society.

by Ashish Sharma "Social Media and Political Communication in India: An analysis of 2017 Legislative Assembly Elections in Himachal Pradesh"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018,

URL: http://www.ijtsrd.com/papers/ijtsrd9478.pdf

Direct Link - http://www.ijtsrd.com/humanities-and-the-arts/journalism/9478/social-media-and-political-communication-in-india-an-analysis-of-2017-legislative-assembly-elections-in-himachal-pradesh/ashish-sharma

Journalism, UGC Approved Journal

Saturday 2 December 2017

The Guilt Full Morality: A Study on the Consciousness of the Protagonists of Fyodor Dostoyevsky with Reference to Crime and Punishment

December 02, 2017 0
The Guilt Full Morality: A Study on the Consciousness of the Protagonists of Fyodor Dostoyevsky with Reference to Crime and Punishment
A convolution of complexity , the human mind is stretched beyond one's understanding. Various theories and philosophies have been developed to attempt the exploration of it. In literature , many writers have endeavoured on this path of exploration and the works of Fyodor Dostoyevsky has been regarded as the most lucrative of it all ( Ewald,2011). The novels of Dostoyevsky probes in to the consciousness of a human being and portrays the hidden complexities ( Uwasomba,2010 ). The current study has selected Dostoyevsky's crime and punishment to explore the consciousness of the human mind through its protagonists with reference to the theme of criminality.

With crime and criminality being the central theme the study aims to explore the crime in the novels and the effect it has on the protagonists. To carry out a deeper exploration of the consciousness of the protagonists of Fyodor Dostoyevsky with reference to the theme of criminality. To assess the impact of crime, in order to analyse the psychological transformation of the protagonists.The psychological approach is rooted in the idea that literary works are the reflection of experiences and it assists in the understanding the problems that are caused by experiences.

The struggle in mind the mental instability how poverty ,prostitution and alcoholismstronglymanifested in the society also appends to a complex psychological and mental state of the criminals mind. The theme of alienation depicted in crime and punishment by Dostoyevsky the theory he contrives that humans are separated into two categories: 'ordinary and extraordinary'. According to which individual belonging to extraordinary such as NapoleonBonaparte -( the personage he refers to as an example of extraordinary) working for a more progressive or higher cause do not come under the dictum that apply to ordinary people.

The protagonist of the novel tries to verify that he belongs to the former class, the class of extraordinary . The explanation or theory which he has contrived makes him immune to any kind of regulationor law that society imposes.The novel has hues of existentialism , nihilism and Freudian philosophies to it suggesting strongly the meaninglessness of the world. Commitment of crime is voluntary but punishment for the crime is compulsory. Crime is always followed by the punishment.

by Shikha Dutt Sharma "The Guilt Full Morality: A Study on the Consciousness of the Protagonists of Fyodor Dostoyevsky with Reference to Crime and Punishment"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017,

URL: http://www.ijtsrd.com/papers/ijtsrd7140.pdf

Direct Link - http://www.ijtsrd.com/humanities-and-the-arts/journalism/7140/the-guilt-full-morality-a-study-on-the-consciousness-of-the-protagonists-of-fyodor-dostoyevsky-with--reference-to-crime-and-punishment/shikha-dutt-sharma

Journalism Journal, Call For Paper

Wednesday 6 April 2016

Social Media as A Global Platform for Business and Branding: Trends, Opportunities and Challenges

April 06, 2016 0
Social Media as A Global Platform for Business and Branding: Trends, Opportunities and Challenges
Social media is emerging as the most successful platform for business promotion. In the digital era, every brand wants to prove its existence on social media channels. Because the popularity of social media has reached the peak. Knowing this fact, social media channels too innovating new marketing tools which can help these companies. A few years ago companies were solely depending on print and electronic media for promotional activities. Social media has arrived like a boon for these companies. Brands do not have to invest a huge amount of money for branding and advertisements.

The latest trend on social media marketing is conveying a message that the business world is only for those who can think out of the box. Brands are in competition with each other to attract more customers by attractive social media posts. Social media has given a chance for brands to unleash their creativity while fulfilling their marketing tasks. Indian brands especially startups have an easy access to international market. Their existence is recognized by global audience. All these are possible due to the advent of social media.

By Nagaraj Halliyavar | Shruthi PK" Social Media as A Global Platform for Business and Branding: Trends, Opportunities and Challenges"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-5 , August 2017,

Paper URL: http://www.ijtsrd.com/papers/ijtsrd2304.pdf 

Direct URL: http://www.ijtsrd.com/humanities-and-the-arts/journalism/2304/social-media-as-a-global-platform-for-business-and-branding-trends-opportunities-and-challenges/nagaraj-halliyavar

Monday 8 February 2016

A Critical Appraisal of Listenership Preference of FM Radio Stations in the Tamale Metropolis of Northern Ghana

February 08, 2016 0
A Critical Appraisal of Listenership Preference of FM Radio Stations in the Tamale Metropolis of Northern Ghana
Contemporarily, radio remains the most powerful mass communication medium. Regular radio broadcast reaches out to a vast number of audiences and caters for the aspirations of the masses by providing information, education and entertainment. Now wide-band FM radio has very high quality transmission medium for its coverage areas. The paper examined listenership preferences of FM radio stations, programme patterns and habits of audience in the Tamale Metropolis. The paper adopted a cross-sectional survey design and proportional size to sampling techniques for selection of communities.

Out of the total of 400 questionnaires distributed, 392 were retrieved and analysed. The study established that an overwhelming majority preferred FM radio to state-owned-radio and Zaa radio rated highly preferred FM radio station in the Metropolis. The study also indicated that discussions and phone- in-programmes are most preferred programmes. The paper recommended that state-owned-radio be decentralised to enable it design community based programmes to cater for the audiences. It also recommended that radio be used for information disseminating tool to the communities instead of being a propaganda machinery to sail through government policies and programmes.

By Iddirisu Andani Mu-azu | G.P. Shivram" A Critical Appraisal of Listenership Preference of FM Radio Stations in the Tamale Metropolis of Northern Ghana"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017,

Paper URL: http://www.ijtsrd.com/papers/ijtsrd161.pdf 

Direct URL: http://www.ijtsrd.com/humanities-and-the-arts/journalism/161/a-critical-appraisal-of-listenership-preference-of-fm-radio-stations-in-the-tamale-metropolis-of-northern-ghana/iddirisu-andani-mu-azu

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