The main aim of the study is to understand the reliability of green consumerism and green products in the market and the level of acceptance by the customers in the marketing industry. The study has used a detailed and in depth case study method to understand the all possible areas of green consumerism and its scope in India. The study examines the validity of green marketing and the various was through which it can be brought into main stream in order to be away from synthetic and harmful products used in personal care products. The study also discusses a detailed comparison drawn at the end which provides the examples of major two products mamaearth and WOW science which promotes green consumerism. The present study focussed only on the major two products and even the products chosen are newly launched in market which in turn limited the scope for wider understanding and analysis. The study can serve the purpose of sustainability in green consumerism market helping the consumer draw the lines efficiently between the terms harmful and effective in case of personal products. The study was able to discover the diverse opinions of consumers regarding a new term in market which can be highly taken into note for further discussion for a non polluted and better health of living beings.
by Dr. Saranya Thaloor "Marketing through Green Consumerism in Skin Care Products: A Case Study of WOW Skin Science V/S Mamaearth"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd31896.pdf
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