International Journal of Trend in Scientific Research and Development

Strategic orientation is an important factor for organizations, sustainable competitive advantage, firm growth and financial performance. Strategic orientation is capable of creating organisational direction by charting the course of the firm’s effort, by focusing the effort through promoting coordination, by providing people with an easy way to understand the organisation and by providing consistency and reducing ambiguity. However, the significant effect of strategic orientation is yet to be felt by telecommunication sector which has been attributed to privation of unstable performance in services quality. Extant studies on the performance of telecommunication companies have attempted to elucidate on the challenges of telecommunication and the attendant supposed solutions, conversely, most of the extant research focus more on developed countries than developing countries such as Nigeria. Hence, this study examined the effect of strategic orientation onservice quality of Mobile Telephone Network MTN in selected States in Nigeria. Survey research design was adopted. The first population was 357,325 selected Tertiary Institution Students, while the second population was 76 Top management MTN Staff. A sample size of 499 for the student population was determined using Cochran formula, while 76 MTN staff was determined viacensus method. Multistage sampling was adopted. A validated questionnaire was used to collect data. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.79 to 0.92. The response rate was 89.9 . Data were analyzed using descriptive and inferential statistics. Findings revealed that strategic orientation dimensions customer orientation, technology orientation, marketing capabilities, market orientation had significant effect on service quality of Mobile Telephone Network MTN in selected States in Nigeria Adj. R2 = 0.641 F 4,69 = 33.600, p= 0.000 as regards to staff and strategic orientation dimensions also had significant effect on service quality of Mobile Telephone Network MTN in selected States in Nigeria Adj. R2 = 0.719 F 4,438 = 284.041, p= 0.000 as regards to customers. The study concluded that strategic orientation dimensions customer orientation, technology orientation, marketing capabilities, market orientation had significant effect on customer experience of Mobile Telephone Network MTN in selected States in Nigeria. The study recommends that Telco companies should increase their commitment in adopting strategic orientation practices to the entire telco process and also embrace the adoption of technology orientation in order to accomplish continued and sustained service quality at all times. 

by Tadese L. B. | Adefulu, D. A. | Ajike, E. O. | Titilayo, J. O. "Strategic Orientation and Service Quality of Mobile Telephone Network (MTN) in Selected States in Nigeria" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd43658.pdf 

Paper URL: https://www.ijtsrd.commanagement/business-policies-and-strategies/43658/strategic-orientation-and-service-quality-of-mobile-telephone-network-mtn-in-selected-states-in-nigeria/tadese-l-b

ugcjournallist, listofugcapprovedjournals, researchpublication

Mergers and acquisitions are being considered as one of the most important parts of any internationalisation strategies practised by any multinational company. When any organisation is involved in mergers and acquisitions, they generally used it to accelerate growth and to have access to various valuable assets of other company such as human capital and also to reduce competition in the marketplace to gain absolute competitive advantage in the market. Furthermore there are multiple empirical evidences proved that many mergers and acquisitions fail and being a reason to loss of market shares and exit of key top management personnel from the company. Different examples of failed mergers and acquisitions are found in almost all industries in different contexts. Many failure cases show us genuine discrepancy between the expectations, motivating acquisitions and the difficulty encountered to realise the expected value in the market and a complete miscalculations by the company and without knowing the ground reality they opted for or the acquisition. In June 2008 India based Tata Motors Limited had announced that it had completed the acquisition of the two extremely glamorous and iconic British brands Jaguar and Land Rover from the US based food Motors for 2.3 billion USD. There are many experts who had shared their comments and it was mentioned that such acquisition would eventually help the parent company in several ways especially to attract the global audience, to get an international footprint and it will also help the parent company to enter the high end premium segment of the global automobile market and with the help of that the company would able to strengthen their presence in premium segment. 

by Pritam Chattopadhyay "Tata Acquired Jaguar Land Rover: A Strategic Decision towards Liquidity, Cost Control and New Product" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd42361.pdf 

Paper URL: https://www.ijtsrd.commanagement/business-policies-and-strategies/42361/tata-acquired-jaguar-land-rover-a-strategic-decision-towards-liquidity-cost-control-and-new-product/pritam-chattopadhyay

callforpapersocialscience, ugcapprovedjournalsforsocialscience, socialsciencejournal

Social Media Usage, Extraversion, Openness to Experience, Personal Relationship, Job Performance Dong-Jenn Yang | Oyun-Erdene Tsedevsuren | Tsung-Kuang E. Ma "The Influence of Social Media Usage and Personality Traits on Personal Relationship and Job Performance" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd38731.pdf 

Paper URL: https://www.ijtsrd.com/management/business-policies-and-strategies/38731/the-influence-of-social-media-usage-and-personality-traits-on-personal-relationship-and-job-performance/dongjenn-yang

internationaljournalsofcomputerscience, callforpapercomputerscience