International Journal of Trend in Scientific Research and Development: Consumer behaviour

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Showing posts with label Consumer behaviour. Show all posts
Showing posts with label Consumer behaviour. Show all posts

Friday, 22 October 2021

A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District

October 22, 2021 0
A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District
E wallet which is also known as digital wallet is a kind of electronic card which is used for business transaction online with the use of electronic device Mobile and Computer . It evolves at the end of the decade 80's when an English entrepreneur Michael Aldrich invented the concept of online shopping and has given the facilities to make payment online later...

Tuesday, 19 October 2021

A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District

October 19, 2021 1
A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District
Digital payments are gradually replacing physical cash transactions. In other words, e payment systems or cashless transactions make up digital payments in the online platform, and online payments are widely used as they are perceived to be easy, quick, and comfortable. Digitalization is the key for future growth of the Indian economy. In order to make this...

Tuesday, 7 September 2021

Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair

September 07, 2021 0
Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair
This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fair”. This type of research uses explanatory research explanatory research . The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used...

Wednesday, 25 August 2021

Service Quality and Customer Patronage A Study of Selected Commercial Banks Users in Anambra State

August 25, 2021 0
Service Quality and Customer Patronage A Study of Selected Commercial Banks Users in Anambra State
The majority of studies focused on determining the association between customer satisfaction with banking services and banks patronage without attempting to determine the drivers of customer patronage. The need to examine service quality and related components as predictors of client patronage of banks in Anambra State prompted this study. The studys population...

Monday, 23 August 2021

Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers

August 23, 2021 0
Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers
The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In store marketing and visual merchandising have...

Wednesday, 11 August 2021

Work Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District

August 11, 2021 0
Work Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District
The relationship between work life balance and job satisfaction was investigated in this study. It was also planned to look into the influence of certain demographic factors in predicting work satisfaction. The WLB scale developed and standardized by Unnimaya P.S. 2018 on the target sample was used in this study and for the job satisfaction, the model developed...

Saturday, 17 July 2021

Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention

July 17, 2021 0
Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention
Social media such as Instagram, Facebook, and Line provide unparalleled platforms on which users can publicize their shopping experiences and related thoughts on specific e vendors within social networks. This has thus led to a novel method by which to shop online, termed social shopping. Previous literature recognizes that the inherent uncertainties within...

Tuesday, 6 July 2021

A Complete Study on Customer Satisfaction towards Reliance Petroleum

July 06, 2021 0
A Complete Study on Customer Satisfaction towards Reliance Petroleum
This is an attempt to deeply understand how customer has been attracted to Reliance oil industry. Through this we can also understand the underlying techniques are involved to reach their customers. by Sathiskana Sivagurunathan | S. Theenosha "A Complete Study on Customer Satisfaction towards Reliance Petroleum" Published in International Journal of Trend...

Thursday, 24 June 2021

Adopting Customer Centric Approach towards Customer Relationship Management in Reference to North Eastern Railways

June 24, 2021 0
Adopting Customer Centric Approach towards Customer Relationship Management in Reference to North Eastern Railways
As the Indian economy focuses on future growth models, its railway system has been an integral part of this, undergoing a phased transformation since January 2018. The railways are set to progress towards a modern, efficient, and digitized network with a focus on improving insights, efficiencies, and capabilities. By 2030, the Indian government plans to spend...

Saturday, 10 April 2021

Customer Satisfaction from the Context of Brand Promise in E Commerce Companies in India

April 10, 2021 0
Customer Satisfaction from the Context of Brand Promise in E Commerce Companies in India
For efficient e commerce and business of the products, the retailers should definitely recognize about the growing complexity of the customer journey and the need for rewards based redemption programs for custom brand products, apart from providing meaningful interactions from time to time. The digital shopping experience could be best defined by greater technological...

Saturday, 14 November 2020

Review on the Analysis of Civil Aviation Users Willingness to Pay

November 14, 2020 0
Review on the Analysis of Civil Aviation Users Willingness to Pay
as a big transportation country, China has a huge traffic demand. There are four main modes of passenger transportation highway, waterway, railway and aviation. In recent years, the rapid development of high speed rail has further shortened the travel time of passenger rail travel mode. The rapid development of high speed rail has a certain impact on air passenger...

Tuesday, 10 November 2020

Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis

November 10, 2020 0
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps –  TAM Model Analysis
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed....

Tuesday, 6 October 2020

A Study on Consumer Behaviour Among Retail Outlets in Chennai

October 06, 2020 0
A Study on Consumer Behaviour Among Retail Outlets in Chennai
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally...

Saturday, 8 August 2020

Attitude of Prospective Consumers towards Impulsive Buying, Online and Offline An Empirical Analysis

August 08, 2020 0
Attitude of Prospective Consumers towards Impulsive Buying, Online and Offline An Empirical Analysis
The rapid growth of technology and its access makes the consumer to buy the product from their door step at one touch. Impulsive buying refers to the tendency of a consumer to purchase goods and services without any previous planning. In this paper an attempt was made to analyze the impulsive buying behaviour of consumers during the COVID situation. It mainly...

Monday, 6 July 2020

Awareness of Consumer Rights and Provisions of Consumer Protection Act

July 06, 2020 0
Awareness of Consumer Rights and Provisions of Consumer Protection Act
Though customer is the purpose of existence of the business and it is often said customer is the king, it is not practiced everywhere. Consumers are subjected to the exploitation now and then and which calls for law. When trust fails between the buyer and the seller, law comes into picture. The consumer protection act is enacted in 1986 to safeguard the consumers...

Saturday, 4 July 2020

Perceived Influence of Perceived Salesperson Relationship and Customer Satisfaction on Customer Retention of Telecommunications Network Users

July 04, 2020 0
Perceived Influence of Perceived Salesperson Relationship and Customer Satisfaction on Customer Retention of Telecommunications Network Users
The telecommunications industry is fast growing and continues to attract competition. This makes it essential for telecommunication stakeholders to ensure retention of their current customers, in order to wade off patronising other networks. This among other reasons informed the study to investigate the influence of perceived salesperson relationship and customer...

Wednesday, 10 June 2020

A Study on the Factors Contributing to Service Quality for Customers with Reference to M S. Ramyas Hotels, Trichy

June 10, 2020 0
A Study on the Factors Contributing to Service Quality for Customers with Reference to M S. Ramyas Hotels, Trichy
In the hospitality industry, service quality experience as perceived by hotel guests customers is a critical success factor as it determines the extent of customer satisfaction and influences their continued patronage intention. Also, word of mouth advertising by satisfied guests is a significant way of promoting the image of the hotel as it involves zero...

Wednesday, 20 May 2020

Customer Satisfaction on Internet Banking Services with Reference to Khan Uul District of Mongolia

May 20, 2020 0
Customer Satisfaction on Internet Banking Services with Reference to Khan Uul District of Mongolia
Internet banking is the term used for new age banking system. Online banking or internet banking offers the convenience of banking from anywhere, at any time of the day or night. It is a free facility provided by the banks to mongolian customers.Online banking, also known as internet banking or web banking, is an electronic payment system that enables customers...

Tuesday, 17 December 2019

Service Quality Influence on Customer Satisfaction: In the Case of Mongolia Online Trade Sector

December 17, 2019 0
Service Quality Influence on Customer Satisfaction: In the Case of Mongolia Online Trade Sector
According to the Communications Regulatory Commission of Mongolia report, in recent years, the number of online trade sectors in Mongolia has increased at a rapid pace. The purpose of the research is to investigate the relationship between service quality and customer satisfaction in the online trade market in Mongolia. The research was attended by a total...

Friday, 29 November 2019

The Influence of Family and Peer Group on Children Consumer Socialization

November 29, 2019 0
The Influence of Family and Peer Group on Children Consumer Socialization
Nowadays, the consumer in India is more modern and urban, with greater buying capacities. This is mainly because of their rise in disposable income and changing family profile. The Indian consumer has grown to be entirely different in the past two decades. Children are the decision makers for three target markets the current market for the existing needs,...

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