International Journal of Trend in Scientific Research and Development

The majority of studies focused on determining the association between customer satisfaction with banking services and banks patronage without attempting to determine the drivers of customer patronage. The need to examine service quality and related components as predictors of client patronage of banks in Anambra State prompted this study. The studys population was limitless, and a sample size of 250 responders was calculated statistically. The questionnaire was used to obtain primary data. The hypotheses were tested using multiple linear regressions. The study found that service quality and price cost variables have a significant influence on customers’ patronage of specific banks. Regular staff training and retraining is critical, especially because the study highlighted effective check in out as one of the factors. As well as proficient bilingualism, training in languages other than ones native tongue is essential. 

by Okeke, Lawrence N | Okoye, Nonso J "Service Quality and Customer Patronage: A Study of Selected Commercial Banks Users in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd45078.pdf 

Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/45078/service-quality-and-customer-patronage-a-study-of-selected-commercial-banks-users-in-anambra-state/okeke-lawrence-n

callforpaperlifesciences, lifesciencesjournal, researchpapers

The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In store marketing and visual merchandising have attracted a lot of attention recently, and the amount of money spent on visual merchandising has also skyrocketed. As a result, determining the efficiency of the money that is spent on these diverse visual merchandising strategies is critical for all supermarkets. A well structured questionnaire was used to obtain primary data for the study. A total of 392 Sri Lankan modern trade clients were chosen as the sample for the study. The sampling method was snowball sampling, and the data was analyzed using SPSS 25 software. The multiple regression analysis was used to analyze the data. Charts and graphs are used to display the research findings. The studys findings demonstrated that product display and promotional signs have a strong favorable impact on impulsive purchase behavior among Sri Lankan modern trade clients. Based on these findings, businesses may determine which visual merchandising methods are the most effective and devote time and resources to improving them, resulting in increased foot traffic and revenue. 

by K. K. P. D. Kahaduwa | R. M. K. S. Rasanjalee "Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd45046.pdf 

Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/45046/impact-of-visual-merchandising-on-impulsive-buying-behavior-of-sri-lankan-modern-trade-customers/k-k-p-d-kahaduwa

ugcapprovedmanagementjournal, openaccessjournalofmanagement, paperpublicationinmanagement

The relationship between work life balance and job satisfaction was investigated in this study. It was also planned to look into the influence of certain demographic factors in predicting work satisfaction. The WLB scale developed and standardized by Unnimaya P.S. 2018 on the target sample was used in this study and for the job satisfaction, the model developed by Singh 1990 was used. The Sample involved50 Educators from 5 different Higher Education Institutions of Dimapur District. Results showed that all study variables positively and significantly correlated with each other. Results further showed that selected demographic factors were significantly expected the level of WLB. It is assumed that this research would be useful for creating high performance in a higher academic setting. 

Mrs. D. Shobana | Dr. I. Siddiq "Work-Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd43860.pdf 

Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/43860/worklife-balance-and-job-satisfaction-among-educators-of-higher-education-institutions-in-dimapur-district/mrs-d-shobana

callforpaperbiologicalscience, biologicalsciencejournal

This is an attempt to deeply understand how customer has been attracted to Reliance oil industry. Through this we can also understand the underlying techniques are involved to reach their customers. 

by Sathiskana Sivagurunathan | S. Theenosha "A Complete Study on Customer Satisfaction towards Reliance Petroleum" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd45042.pdf 

Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/45042/a-complete-study-on-customer-satisfaction-towards-reliance-petroleum/sathiskana-sivagurunathan

ugcapprovedmanagementjournal, openaccessjournalofmanagement, paperpublicationinmanagement

As the Indian economy focuses on future growth models, its railway system has been an integral part of this, undergoing a phased transformation since January 2018. The railways are set to progress towards a modern, efficient, and digitized network with a focus on improving insights, efficiencies, and capabilities. By 2030, the Indian government plans to spend US 70 billion to upgrade its railway network into an electric and digitized platform. It is also opening the state owned conglomerate to private companies for operating passenger trains, manufacturing coaches and locomotives, and redeveloping railway stations. While funds have been allocated to revamp various railways projects, the Indian Railways continues to face three big challenges under investment for the creation of infrastructure, people management, and the need for technology upgrade. 

by Pradeep Kumar "Adopting Customer Centric Approach towards Customer Relationship Management in Reference to North-Eastern Railways" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, 

URL: https://www.ijtsrd.compapers/ijtsrd43740.pdf 

Paper URL: https://www.ijtsrd.commanagement/consumer-behaviour/43740/adopting-customer-centric-approach-towards-customer-relationship-management-in-reference-to-northeastern-railways/pradeep-kumar

callforpapermedicalscience, medicalsciencejournal

For efficient e commerce and business of the products, the retailers should definitely recognize about the growing complexity of the customer journey and the need for rewards based redemption programs for custom brand products, apart from providing meaningful interactions from time to time. The digital shopping experience could be best defined by greater technological acceleration, the mobile ubiquity and an efficient analysis paralysis. This would be mainly due to the fact that the customers would always forego routine items, and prefer to choose either the products or the different services at any point of time. In the present day world, there is a great change in the thinking of the customers regarding the suitability of a product and maintaining long term relationship with any retailer for procuring a product. E commerce business will succeed only by if the retailers provide the most relevant experience to the customers, apart from providing highly cost effective price for any product. Thus, it could be easily understood that e commerce would succeed only if the business marketers move beyond the traditional thinking of‘buying’ the customer loyalty by providing discounts of a product, rather than providing proper long term customer satisfaction. In other words, instead of bothering about the brand loyalty, one should bother about the relevance of the brand itself. 

by Ashwini Sanpurkar "Customer Satisfaction from the Context of Brand Promise in E-Commerce Companies in India" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd39850.pdf 

Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/39850/customer-satisfaction-from-the-context-of-brand-promise-in-ecommerce-companies-in-india/ashwini-sanpurkar

callforpapermedicalscience, medicalsciencejournal

as a big transportation country, China has a huge traffic demand. There are four main modes of passenger transportation highway, waterway, railway and aviation. In recent years, the rapid development of high speed rail has further shortened the travel time of passenger rail travel mode. The rapid development of high speed rail has a certain impact on air passenger transport, and the rapid development of high speed rail has a certain impact on air passenger transport, and in the current peoples living standards are gradually improving, it is no longer just a matter of time Satisfied with the current situation of realizing the purpose of travel, people begin to pursue a higher consumption mode. From the change of the main social contradictions in China, we can see that people hope to get happiness and sense of gain in travel. This paper reviews the literature on passenger travel in recent years and expects to do some research in these aspects in the future. 

by Li Feng | Guo Ling | Wang Yi "Review on the Analysis of Civil Aviation Users' Willingness to Pay" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd35829.pdf

Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/35829/review-on-the-analysis-of-civil-aviation-users-willingness-to-pay/li-feng

peerreviewedjournals, reviewpapers

In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile phones because smartphones are turning to be one of the smart commercial channel. At the same time we see the lifestyle of people also has changed. People depend more on smartphones in their daily life, thanks to the internet. People are also choosing to shop over the mobile phones for convenience purpose. In order to grab this opportunity the e retailers are trying to adapt themselves to m commerce via mobile applications. The success of the m commerce companies depend upon the customer’s willingness to accept the usage of technology smart phone and applications . In this paper the attempt has been made to find the perception regarding the acceptance of technology by m shoppers and to assess the factors that influences the acceptance of usage of apps for m shopping using TAM model. For this study Questionnaire was designed to find the factors influencing m shopping using apps. The questionnaire includes the variable such as Perceived usefulness, behavioural intention, Perceived ease of use, attitude, Perceived Risk, Perceived Enjoyment from TAM model. Likert scale was used to measure the variables. 102 responses from the shoppers who shop using shopping applications are used for this study. The findings of this study supports the hypothesis framed. High negative correlation is observed between perceived risk and perceived ease of use. Attitude and shopping intention has high positive correlation. From the variables under study with score ranging from 5 to 25, perceived ease of use has highest mean and perceived risk has the minimum mean. Finally, the study also finds that low internet connectivity, low quality of product, low clarity about authentication of product, return policies are the problems faced by shoppers while shopping using mobile apps. 

by Rashmi | Dr. Shrinivasamayya D | Dr. Ajoy S Joseph "Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps –  TAM Model Analysis" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd38101.pdf

Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/38101/comprehensive-approach-towards-m-shopper’s-shopping-behaviour-using-shopping-apps-– -tam-model-analysis/rashmi

peerreviewedinternationaljournal, callforpaperinugcapprovedjournals, paperpublicationforstudent

by Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf

Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana

callforpaperinternationaljournal, ugclistofjournals, bestinternationaljournal 

The rapid growth of technology and its access makes the consumer to buy the product from their door step at one touch. Impulsive buying refers to the tendency of a consumer to purchase goods and services without any previous planning. In this paper an attempt was made to analyze the impulsive buying behaviour of consumers during the COVID situation. It mainly concentrates on the factors which influence the buying behaviour of the consumers during this situation. Data were collected from 140 respondents through google forms. The major statistical tools like chi square test, ANOVA, ranking analysis and multiple regression analysis were used to analyze the data. The main conclusion of this paper is, the factors influencing online and offline buying behaviour are different and the impulsive buying behaviour towards online precedes offline.

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd31880.pdf 

Paper Url :https://www.ijtsrd.com/management/consumer-behaviour/31880/attitude-of-prospective-consumers-towards-impulsive-buying-online-and-offline-an-empirical-analysis/dr-g-r-gayathiri

internationaljournalofscience, openaccessjournalofscience, ugcapprovedjournalsforscience 

Dr. Amulya. M "Awareness of Consumer Rights and Provisions of Consumer Protection Act" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd33060.pdf 

Paper Url :https://www.ijtsrd.com/management/consumer-behaviour/33060/awareness-of-consumer-rights-and-provisions-of-consumer-protection-act/dr-amulya-m

callforpaperlanguages, languagesjournal, bestjournal

The telecommunications industry is fast growing and continues to attract competition. This makes it essential for telecommunication stakeholders to ensure retention of their current customers, in order to wade off patronising other networks. This among other reasons informed the study to investigate the influence of perceived salesperson relationship and customer satisfaction on customer retention of telecommunications Network users. The study adopted cross sectional survey research design and gathered data from two hundred and forty two 242 telecommunications users in Ibadan metropolis. Data was gathered through well designed questionnaire, comprising of different standardized scale of measurements. Frequency distribution revealed that more of the respondents 57.4 were males, while the other 42.6 were females. Findings revealed that there exists significant relationship between customer retention and salesperson relationship among telecommunications network users in Ibadan r = .46 P .01 . Also, there exists significant relationship between customer satisfaction and salesperson relationship among telecommunications network users in Ibadan r = .65 P .01 . When combined, salesperson interaction relationship and customer satisfaction accounted for about 8 variance in customer retention among telecommunications network users in Ibadan.From the findings, it was recommended that more policies should be put in place which will favour retaining customers. This will continue to retain the culture of retention to the product of the telecommunications service providers. 

by Ojo Adeshina Akinwumi | Obi Ugochukwu. E "Perceived Influence of Perceived Salesperson Relationship and Customer Satisfaction on Customer Retention of Telecommunications Network Users" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd31807.pdf 

Paper Url :https://www.ijtsrd.com/management/consumer-behaviour/31807/perceived-influence-of-perceived-salesperson-relationship-and-customer-satisfaction-on-customer-retention-of-telecommunications-network-users/ojo-adeshina-akinwumi

callforpaperpapersinjournals, multidisciplinaryjournal