For efficient e commerce and business of the products, the retailers should definitely recognize about the growing complexity of the customer journey and the need for rewards based redemption programs for custom brand products, apart from providing meaningful interactions from time to time. The digital shopping experience could be best defined by greater technological acceleration, the mobile ubiquity and an efficient analysis paralysis. This would be mainly due to the fact that the customers would always forego routine items, and prefer to choose either the products or the different services at any point of time. In the present day world, there is a great change in the thinking of the customers regarding the suitability of a product and maintaining long term relationship with any retailer for procuring a product. E commerce business will succeed only by if the retailers provide the most relevant experience to the customers, apart from providing highly cost effective price for any product. Thus, it could be easily understood that e commerce would succeed only if the business marketers move beyond the traditional thinking of‘buying’ the customer loyalty by providing discounts of a product, rather than providing proper long term customer satisfaction. In other words, instead of bothering about the brand loyalty, one should bother about the relevance of the brand itself.
by Ashwini Sanpurkar "Customer Satisfaction from the Context of Brand Promise in E-Commerce Companies in India"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021,
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