In the era of big data, the contradiction between e commerce platform and consumers is becoming more and more serious with the popularization of the Internet. Consumer personal data is not protected, and the platform takes advantage of the advances in big data to capture consumer data and generate revenue. The purpose of this paper is to clarify the responsibility to protect for e commerce platforms. Inform consumers of their obligations and protect their rights and interests. Resolving data privacy disputes between e commerce platforms and consumers. For the phenomenon of consumer data leakage, the platform has no clear protection mechanism, consumers themselves in the use of the process, their own lack of protection awareness. And there are a few problems with that. The main content of this paper is to protect the rights and interests of consumers from the point of view of consumers, to improve the relevant legal provisions, to ease the contradictions between consumers and e commerce platform. To protect consumers’ data rights and interests from three aspects First, to perfect the platforms privacy protection regulations and preventive measures to avoid risks, and to minimize the risks after data leakage. Second, to enhance consumers’ awareness of protecting their own data rights and interests, we should cooperate with the data protection of e commerce platform and find an effective way when privacy data is violated. Third, from the governments point of view, monitoring the use of e commerce platform data. Protecting consumer data from a legal perspective. The platform, the consumer, the network supervises the department tripartite coordination, establishes the complete legal safeguard system, promotes the data information economy the development.
URL: https://www.ijtsrd.com/papers/ijtsrd44954.pdf
ugcapprovedmanagementjournal, openaccessjournalofmanagement, paperpublicationinmanagement
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