Quality of a product is ultimately defined by customers based on the conformance and performance of the product. Attainment of quality requires the performance of a wide variety of identifiable activities. The introduction of modern technology, highly skilled employees and other activities alone do not determine quality unless there is customers’ involvements in the specification of quality determinants. This paper explained the importance of business relationships and customer involvements on the determination of quality fish products in export markets.
By Dr. Le Nguyen Doan Khoi "Analysis of the Determinants of Fish Quality in Export Markets" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021,
URL: https://www.ijtsrd.com/papers/ijtsrd43928.pdf
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