This study is based on the implementation of digital marketing in the business and its financial plan on the implications. We know that digital marketing plays a vital role in marketing methods as the business is using its marketing process in the digital platform. The business may be small or big they have to undergo some of the marketing methods to promote the products and services. As we know digital marketing was being when the technology development started in the business as the digital channels increased in the incorporation of the marketing plan. The study consists of the adaptability of digital marketing in business and its techniques and tools used in business to attract the customer. The company should plan for marketing were the plan consists of a financial plan and which strategy can be used and they have to measure the outcome. Digital marketing is the best digital platform to execute our marketing plan and promote our products and services worldwide. This study analyzes the financial implications that mean money invested in digital marketing and its result may be good or bad when we implement digital marketing in the business.
by Prof. Gurudath | Swathi. V "A Study on Financial Implications for Implementing Digital Marketing"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd33087.pdf
peerreviewedinternationaljournal, callforpaperinugcapprovedjournals, paperpublicationforstudent
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