There are already many coffee houses in Taiwan, such as Taiwanese and independent coffee houses, and there is also a specialized coffee shop around the people of Taiwan. Taiwanese coffee houses occupy a significant share of the coffee market in Taiwan, which includes the main players Taiwanese, Costa, Starbucks, Caffe Nero and others. The coffee market in Taiwan is very competitive due to various methods, such as service, price of products, coffee quality, the atmosphere of coffee houses, etc., which will affect the buying behavior of customers. On the other hand, the external environment also has a small impact on the coffee market, however, regardless of a Taiwanese coffee shop or an independent coffee shop, there is still room for access to this market.
by Erdenebileg Myadagbadam | Serdamba Nemekhjargal "The Study of Coffee Shop: A Case Study of Taiwan"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019,
URL: https://www.ijtsrd.com/papers/ijtsrd29743.pdf
Paper URL: https://www.ijtsrd.com/management/management-development/29743/the-study-of-coffee-shop-a-case-study-of-taiwan/erdenebileg-myadagbadam
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