A Study on Customer Satisfaction towards Zomato Online Food Ordering with Special Reference to Coimbatore City

Customer satisfaction is a term frequently used in marketing. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations". The sample size for the consumer's survey is 150.Tools For Statistical Analysis to Analyze the data and interpret the results by using percentage analysis and ranking. simple Percentage Method, Weighted Average Ranking Method, Chi Square test. To find out the socio economic status of the respondents. To determine the motivating factor for purchasing the product through Zomato. The management can maintain the positive attitude of the Customers in order to improve the sales furthermore which in turn to help the company to move towards the better prospects. 

by Dr. R. Maheswari | G. Swarnalatha | Ms. T. Gayathri "A Study on Customer Satisfaction towards Zomato Online Food Ordering with Special Reference to Coimbatore City"

Published in International Journal of Trend in Scientific Research and De (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,
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URL: https://www.ijtsrd.com/papers/ijtsrd29211.pdf

Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29211/a-study-on-customer-satisfaction-towards-zomato-online-food-ordering-with-special-reference-to-coimbatore-city/dr-r-maheswari

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