Business Intelligence for Small Scale IT Based Entrepreneurship in Malaysia

Small scale businesses are the heart of Malaysian economy. It is but proper to support these businesses with new technology for their information needs. One such technology is business intelligence. Although it was developed with large businesses in mind, new processes in data management has made things possible for small business to use this technology. Small IT based entrepreneurship in Malaysia may yet to benefit from the use of business intelligence in managing information in their organizations. The paper is an exploratory study to apply business intelligence in small scale IT based business processes to get the maximum benefit from large amount of data for informed decision making. 

By Alinaswe Sikana | Amanda Percy Kinsi | Mia Torres-Dela Cruz | Illiana Azizan "Business Intelligence for Small-Scale IT-Based Entrepreneurship in Malaysia"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Advanced Engineering and Information Technology , November 2018,

URL: https://www.ijtsrd.com/papers/ijtsrd19143.pdf

Paper URL: https://www.ijtsrd.com/management/business-administration/19143/business-intelligence-for-small-scale-it-based-entrepreneurship-in-malaysia/alinaswe-sikana

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