Rebranding Theoretical Aspects - International Journal of Trend in Scientific Research and Development

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Saturday, 25 August 2018

Rebranding Theoretical Aspects

The article analyzes rebranding definitions, rebranding advantages and disadvantages, rebranding case analysis. Rebranding is a calculated business solution. This is a deliberate decision to improve the reputation and image of your business. A new brand identity can complement the company both internally and externally. 

By Margarita IÃ…¡oraite" Rebranding Theoretical Aspects" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018,

Paper URL: http://www.ijtsrd.com/papers/ijtsrd18254.pdf

Direct URL: http://www.ijtsrd.com/management/marketing/18254/rebranding-theoretical-aspects/margarita-iÃ…¡oraite

call for paper international journal, ugc listed journals, high impact factor

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