With the onslaught of online, Omni channel is a fast evolving area. There is a kind of convergence happening between offline and online and this model that has emerged is Omni channel retail. In today's Brick and Mortar stores have to innovate to stay relevant. Stores make the foundation of any Omni channel effort but that will happen if the adapt to change in customer shopper behaviour and give new choices to shoppers. Going a step ahead, Retailers today have adopted a variety of technologies to engage with their customers.
This paper focuses on 'œThe Future of retailing' by talking about key areas going forward: technology, new software, in store display and merchandise offers, consumption and customer engagement, data collection and its use, and data analytics. Various other relevant issues are covered, as well as emerging areas are covered. The paper also covers the way Brick and Mortar stores will be key foundation for Omni channel retail. Going forward the Brick and Mortar stores will be the key for success of Omni channel retail.
By Vinay Kumar Verma | Dr. Hemant Trivedi" Physical Retail in Future?"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018,
Paper URL: http://www.ijtsrd.com/papers/ijtsrd14488.pdf
Direct URL: http://www.ijtsrd.com/management/marketing/14488/physical-retail-in-future/vinay-kumar-verma
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