This article is devoted to one of the functions of mass culture as a form of social relations, which consists in ensuring the socialization of a person, helping him to master new social roles and values, to teach him how to regulate behavior in various non standard situations so inherent to modern society. This by modeling different life situations, it gives people an idea of how to act in certain conditions, gives guidelines for the way of life. The article reveals the meaning of the concept “human potential-. In the article much attention is focused on the idea that in the modern sphere of ecotourism, no society can see its own perspective without strengthening of cultural and spiritual potential, ecclesiastical and moral values in the minds of people. Therefore the problem of spirituality, the problem of spiritual and moral education is becoming especially important today. The analysis of the research is provided.
by Albina Romenovna Sharipova "Impact of Mass Culture on Personnel Potential in Ecotourism Sphere" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021,
URL: https://www.ijtsrd.com/papers/ijtsrd46281.pdf
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The article discusses the role of innovations in increasing the financial competitiveness of tourism enterprises in the Republic of Uzbekistan, the practical significance of measures taken by the state to ensure the competitiveness of tourism enterprises in various crisis situations. Proposals and recommendations are based on the analysis of the potential of tourism enterprises in Uzbekistan and some foreign countries.
by Ruzibaeva Nargiza Khakimovna "Ways for Increasing the Financial Competitiveness of Tourism Enterprises"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Innovative Development of Modern Research , April 2021,
URL: https://www.ijtsrd.com/papers/ijtsrd39821.pdf
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The government has imposed strict movement regulations amid the COVID 19 lockdown in the country. All bank account holders fail to withdraw their money and meet the banks directly. It has become tough to lead their life with minimum needs because of shortage of money, especially to senior citizens. In this context, the top banking institutions such as State Bank of India SBI , HDFC Bank, ICICI, AND Axis Bank will now give essential services to their bank account holders. They will provide Doorstep Banking facilities which includes cash delivery, cash withdrawals, cheque deposits, etc. As of now, the State Bank of India is a bigger arranger responsible for external commercial borrowings in the country and it’s one of the biggest providers of infrastructure debt. So SBI is performing a major role in providing reliable doorstep banking services to the customers.
by Ms Priyanka B Kadur | Dr. Supriya. R "A Study on State Bank of India’s Doorstep Banking Service"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020,
Since time immemorial, food has been an integral part of any culture. Any gathering of people, will in one way or another involve food in some form. Culturally, sharing of food induces social bonding and, as humans are social by nature, food becomes an integral part of the society. This paper attempts to research and document the roots of this amalgamation of culinary tourism with culture and describe ways and means for showcasing and, hence, preserving the same. Since the topic is extremely wide in its scope, the focus of the case study has purposely been limited to the state of Rajasthan in India. Rajasthan, popularly known to many as the Land of the Kings, is a beautiful example of India’s age old opulence and grandeur, traces of which still linger in the air of this state. One of the most colourful and vibrant states in the country, with a strong blend of culture, history, music, cuisine and people wholeheartedly offering hospitality, it’s quite easy falling in love with Rajasthan. Rajasthan is the realm of erstwhile Maharajas and their lavish palaces and majestic forts. Rajasthan is steeped in a past brimming with honour, chivalry and heroism. Golden sand deserts, traditional handicrafts, rustic cuisine and awe inspiring palaces all contribute to making Rajasthan an ideal vacation spot. Rajasthan has an interesting history, stretching back to the time when the Rajputs ruled the state in the sixth century. Rajputs were known for their valour and bravery through which they protected the land from Islamic invasions for more than 500 years. This period saw many great leaders like Prithvi Raj Chauhan and Rana Pratap of Mewar. Under the Rajput rule, Mughals were able to get a firm grip over northern India. Due to internal conflicts in the Mughal Empire, they continued to weaken, and with their decline in the 18th century, the Rajputana came under the Marathas, who ruled Rajputana for most of the 18th century. Then, finally, the Maratha Empire was replaced by the British Empire in 1818. People of Rajasthan are as colourful as the state itself they are very fun loving, talkative, devoutly religious and friendly. Their gentle and generous nature will make you feel at home since they take special pride in entertaining their guests.
by Dr. Gaurav Bhattacharya | Dr. Manoj Srivastava | Mr Arun Gautam "Reflection of Regional Culture and Image in the Form of Culinary Tourism: Rajasthan"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd38102.pdf
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