International Journal of Trend in Scientific Research and Development: Marketing

International Journal of Trend in Scientific Research and Development

IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas. For any further information, feel free to write us on editor.ijtsrd@gmail.com

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    • Showing posts with label Marketing. Show all posts
    Showing posts with label Marketing. Show all posts

    Thursday, 14 October 2021

    7 P Marketing Mix Literature Review

    October 14, 2021 0
    7 P Marketing Mix Literature Review
    In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the companys goals. 
    by Margarita IÅ¡oraite "7 P Marketing Mix Literature Review" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Tuesday, 12 October 2021

    The Role of Marketing Metrics in Digital Era An Overview

    October 12, 2021 0
    The Role of Marketing Metrics in Digital Era An Overview
    Many business sectors are being reshaped at an astounding pace, fuelled predominantly by new digital innovations. In times of radical innovation, companies are always faced with a mixture of risks and opportunities. Traditionally, the ones with the best ability to adapt to continuously changing environments today have always been tomorrow's winners. There's no reason why this should be different this time. Business leaders need a profound understanding of what's happening in order to develop a structured approach, and should simultaneously by creating a stimulating environment for experimentation and collaboration. This article elaborates on the impact of digitization upon companies and sketches a way to approach the challenges involved. The Digital Era is characterized by technology that increases the speed and breadth of knowledge turnover within the economy and society. In time, within this version of the Internet, software agents will exchange knowledge without human intervention. Marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign's effectiveness. In other words, marketing metrics are measurable key performance indicators KPIs that provide insight into marketing activity. It is the practice of measuring and analyzing marketing activity in order to improve effectiveness. Marketing analytical evaluations are the tools used to maximum effectiveness. The purpose of the study is to emphasize the concept of the Digital era, Marketing analytics and Marketing metrics. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles on the internet of Marketing metrics. The present study will undertake to describe the different types of Marketing metricsas well as the role of Marketing metrics. 
    by Mr. Rajesh Kumar | Dr. Ani Smriti "The Role of Marketing Metrics in Digital Era: An Overview" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Thursday, 7 October 2021

    The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention

    October 07, 2021 0
    The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention
    People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. 
    by Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Tuesday, 31 August 2021

    Best Brand in the World

    August 31, 2021 0
    Best Brand in the World
    The article analyzes the concept of the brand, the advantages and disadvantages of the brand, the best brands in the world. The article states that a brand is a graphic mark, word or phrase that denotes and distinguishes goods belonging to one company from goods belonging to another company. The brand is one of the elements of marketing, advertising. Brand may include various symbols, their combinations, and other visual information. Brand can consist of a brand name and a brand symbol. Brand should not be confused with the company logo, which identifies the company itself, but the company may use a common mark, in which case both the logo and the brand are as follows itself. 
    by Margarita IÅ¡oraite "Best Brand in the World" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Thursday, 26 August 2021

    Use of Social Media in the Marketing of Agricultural Products and Efficiency in the Cost of Advertisement of Agricultural Products in South West Nigeria

    August 26, 2021 0
    Use of Social Media in the Marketing of Agricultural Products and Efficiency in the Cost of Advertisement of Agricultural Products in South West Nigeria

    The study sought to determine the extent to which the usage of social media in the marketing of agricultural products in South West Nigeria can enhance efficiency in the cost of marketing agricultural products. It employed the survey research design to collect data with the help of a structured questionnaire to elicit information from respondents selected from six 6 south western states. Research data were analysed using structural equation modelling. The results showed that the use of social media WhatsApp and Twitter in marketing of agricultural products significantly enhances efficiency in the cost of advertising agricultural products through significant reduction in the cost of marketing agricultural products. The managerial implication is that optimization of marketing cost of agricultural products can be achieved through social media usage in advertising. The social implication is that increased participation of youths in agriculture as a result of the considerable reduction in the cost of marketing agricultural products due to the use of social media in the marketing of agricultural products will significantly reduce social vices in the societal Prof. 

    by I. C. Nwaizugbo | Abereola, S. N "Use of Social Media in the Marketing of Agricultural Products and Efficiency in the Cost of Advertisement of Agricultural Products in South-West Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd45006.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing/45006/use-of-social-media-in-the-marketing-of-agricultural-products-and-efficiency-in-the-cost-of-advertisement-of-agricultural-products-in-southwest-nigeria/prof-i-c-nwaizugbo


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    Monday, 16 August 2021

    A Review Article Branding Dental Clinic through Corporate Social Responsibility CSR

    August 16, 2021 0
    A Review Article Branding Dental Clinic through Corporate Social Responsibility CSR

    This article reviews the link between corporate social responsibility CSR , brand awareness, brand image, brand satisfaction, and brand loyalty. It would help provide evidence for CSR management and determine CSRs importance for the performance of dental clinics. In their efforts to increase CSR practices and communication to respond to patients demands and needs, which influence dental clinics branding, they would also reassure managers. The literature review indicates that previous studies in the healthcare sector supported a framework, but few were found in the dental care services sector. The article will show the links between CSR practices and communication on dental clinic branding from a review. It may help the decision manager develop a marketing plan and strategies in the private dental healthcare sector. 

    by Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell "A Review Article Branding Dental Clinic through Corporate Social Responsibility (CSR)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd44946.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing/44946/a-review-article-branding-dental-clinic-through-corporate-social-responsibility-csr/supaprawat-siripipatthanakul


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    Strategic Management in Oral Care Product Market A Case Study of Colgate Palmolive Thailand Limited

    August 16, 2021 0
    Strategic Management in Oral Care Product Market A Case Study of Colgate Palmolive Thailand Limited

    Colgate is a Colgate Palmolive product line manufacturer, which produces, markets, and distributes oral care products like toothpaste, toothbrushes, mouthwash, and dental floss. In the year of accelerating growth, 2018, net revenues increased by 1.0 percent, whether from organic or net sales. The companys goal is to make the world a better place by providing oral healthcare knowledge and services. Finding more environmentally friendly ways to produce goods and packaging uses less plastic, water, and waste. Consumers are looking for more natural and sustainable goods, high growth opportunities across the board. Organic sales development in the toothpaste segment drove the rise in oral care products, followed by mouthwash. As a result, the focus is on toothpaste and mouthwash. Maintaining Colgates market and trade partner image is vital to selling its branded goods. Regulatory and Quality policies, such as Ethics and Compliance, Sustainability, Brand Security, and Product Safety, are used to protect and retain brand integrity. Negative publicity about its products, supply chain, ingredients, packaging, or staff, whether justified or not, can damage the brands image. Colgates branding approach strategy , the organizational structure, financial analysis, control application system , and the staff skillstyle follow ethical leadership. The CSR concepts shared values, including ethical responsibility to consumers customer centered approach , environmental responsibility to the society, and ethical leadership to its employees, are at the heart of the 7s Model. Thus, this case study proposes strategic management branding of Colgates oral care products through corporate social responsibility CSR . 

    by Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell "Strategic Management in Oral Care Product Market: A Case Study of Colgate-Palmolive (Thailand) Limited" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd44974.pdf 

    Paper URL: https://www.ijtsrd.com/management/marketing/44974/strategic-management-in-oral-care-product-market-a-case-study-of-colgatepalmolive-thailand-limited/supaprawat-siripipatthanakul


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