International Journal of Trend in Scientific Research and Development

Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. 

by Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying Behaviour on Honda Two Wheelers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd45187.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing-management/45187/a-study-on-consumer-buying-behaviour-on-honda-two-wheelers/boya-shamili

internationaljournalofscience, openaccessjournalofscience, ugcapprovedjournalsforscience 

by The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers by digitizing their services. This study also examines the changes that occur by the introduction of digital broadcasting technology. Keywords DTH Services, Satellite Technology, India’s DTH platforms, Mass Communication, Communication Technology. 

Dalavai Vineeth | Dr. B. C. Lakshmanna "A Comparative Study on Tata Sky and Videocon D2H Service Providers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd45176.pdf 

Paper URL: https://www.ijtsrd.com/management/marketing-management/45176/a-comparative-study-on-tata-sky-and-videocon-d2h-service-providers/dalavai-vineeth

openaccessjournalofengineering, engineeringjournal, paperpublicationforengineering

Organic products are foods which are produced through methods that do not involve modern synthetic inputs such as non natural pesticides and chemical fertilizers. According to the researches, organic foods are not processed by irradiation, industrial solvents, or chemical food stabilizers and do not include any additive ingredients. Scientists also claimed that, organic foods do not have any side effects or risk of consumption. In addition, many studies also show that the level of important elements that are required for body such as vitamins, protein is higher in organic food. This study attempted to gain knowledge about consumer attitude towards organic food product consumption and to see whether there is any potential this might have for changing their behavior. 

by Dr. H. M. Chandrashekar "Market Opportunities and Supply Chain Management of Organic Products in Mysore District – A Consumer Perspectives" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, 

URL: https://www.ijtsrd.com/papers/ijtsrd38290.pdf 

Paper Url: https://www.ijtsrd.com/management/marketing-management/38290/market-opportunities-and-supply-chain-management-of-organic-products-in-mysore-district-–-a-consumer-perspectives/dr-h-m-chandrashekar

internationaljournalsinengineering, callforpaperengineering, ugcapprovedengineeringjournal 

The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary to harmonize and use the tools of the marketing complex and their solutions to achieve maximum profit. Financial institutions need to have a good command of all the tools of the marketing complex in order to achieve their goals. When designing the marketing complex of financial institutions, it is necessary to take into account that there is a connection between the individual instruments.

by Gediminas Dubauskas | Margarita IÅ¡oraite "Financial Services Organizations Marketing Mix" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd38151.pdf

Paper URL : https://www.ijtsrd.com/management/marketing-management/38151/financial-services-organizations-marketing-mix/gediminas-dubauskas

callforpaperpharmacy, pharmacyjournal, internationalpeerreviewedjournal

Micro finance in general is a practice of providing the poor with credit, savings and insurance facilities to set up or to expand Income generating activities relating to agriculture and its allied activities and non farm sector and thereby reducing poverty. In India, the history of Micro Finance, rural credit, and poverty alleviation are inextricably interwoven. Micro Finance has turned out to be a very useful development assistance product. It reached millions of poor people and emerged as a revolution. Over the past two decades of the Bank’s association, India’s SHG movement has evolved from small savings and credit groups that sought to empower poor rural women, into one of the world’s largest institutional platforms of the poor. Today, 67 million Indian women are members of 6 million SHGs. Presently SKDRDP is actively involved in implementing the financial inclusion plan of the government of India by working as Banking Correspondent and Business Facilitator BC and BF in all the areas of its operation. Under the programme SKDRDP is promoting Self Help groups enabling the poor people in the remote villages to access banking facilities at their door steps. The paper is an attempt to understand the progress of SHGs members after taking micro finance service from SKDRDP. Through the current study the researcher has made an attempt to analyze the perception of selected Self help group members on Micro Finance Programme, the challenges they faced and the steps taken by SKDRDP to overcome the same due to the hit of COVID 19 and the support they got for their growth to survival. 

by Praveena D | Dr. Ravi M N "A Study on Sustainability & Coping Ability of SHGS Members with Special Reference to SKDRDP Micro Finance Programme" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd38086.pdf

Paper URL : https://www.ijtsrd.com/management/marketing-management/38086/a-study-on-sustainability-and-coping-ability-of-shgs-members-with-special-reference-to-skdrdp-micro-finance-programme/praveena-d

callforpaperpharmacy, pharmacyjournal, internationalpeerreviewedjournal

by Bodige Mamatha "Determinants of Customer Based Brand Equity: A Study of Public and Private Banks" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd33560.pdf

Paper Url: https://www.ijtsrd.com/management/marketing-management/33560/determinants-of-customer-based-brand-equity-a-study-of-public-and-private-banks/bodige-mamatha

internationaljournalofmanagement, callforpapermanagement, managementjournal 

by Dr. S. Mahalingam | B. Ashokkumar "Non-Banking Financial Companies in India – A Conceptual Framework" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, 

URL: https://www.ijtsrd.com/papers/ijtsrd33278.pdf

Paper Url: https://www.ijtsrd.com/management/marketing-management/33278/nonbanking-financial-companies-in-india-–-a-conceptual-framework/dr-s-mahalingam

callforpapermathematics, mathematicsjournal, ugcapprovedjournalsinmathemetics