Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. by Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying...
Showing posts with label Marketing management. Show all posts
Showing posts with label Marketing management. Show all posts
Tuesday, 6 July 2021
Monday, 5 July 2021
A Comparative Study on Tata Sky and Videocon D2H Service Providers
Team IJTSRD
July 05, 2021
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by The Direct to Home DTH services acquired a key position in Indian TV broadcasting Industry in the last decade. The primary objective of this study is to introduce the key players in the Indian DTH broadcast industry. This study also introduces the benefits of DTH services over conventional cable TV services, and how they become a key competitor to DTH providers...
Thursday, 4 February 2021
Market Opportunities and Supply Chain Management of Organic Products in Mysore District – A Consumer Perspectives
Team IJTSRD
February 04, 2021
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Organic products are foods which are produced through methods that do not involve modern synthetic inputs such as non natural pesticides and chemical fertilizers. According to the researches, organic foods are not processed by irradiation, industrial solvents, or chemical food stabilizers and do not include any additive ingredients. Scientists also claimed that,...
Wednesday, 9 December 2020
Financial Services Organizations Marketing Mix
Team IJTSRD
December 09, 2020
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The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary...
Sunday, 1 November 2020
A Study on Sustainability and Coping Ability of SHGS Members with Special Reference to SKDRDP Micro Finance Programme
Team IJTSRD
November 01, 2020
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Micro finance in general is a practice of providing the poor with credit, savings and insurance facilities to set up or to expand Income generating activities relating to agriculture and its allied activities and non farm sector and thereby reducing poverty. In India, the history of Micro Finance, rural credit, and poverty alleviation are inextricably interwoven....
Tuesday, 6 October 2020
Determinants of Customer Based Brand Equity A Study of Public and Private Banks
Team IJTSRD
October 06, 2020
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Now a days many of the financial institutions and banking sector are using strategic branding for capturing customer attention in long run, so Banks must adopt various types of strategic planning towards develop a positive perception in the minds of customers. For that, developing and implementing customer centric strategies, banks need to provide a consistent...
Saturday, 5 September 2020
Non Banking Financial Companies in India – A Conceptual Framework
Team IJTSRD
September 05, 2020
0
This study focus on the non banking financial companies in India – a conceptual framework It should be noted that during the 36 month period fromApril1997 to March2000, Crisis downgraded 149 NBFCs due to their deteriorating business and financial risk profiles and credit fundamentals. The stringent regulations, refusals for registration and the notifications...
