International Journal of Trend in Scientific Research and Development: Consumer behaviour

International Journal of Trend in Scientific Research and Development

IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas. For any further information, feel free to write us on editor.ijtsrd@gmail.com

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    • Showing posts with label Consumer behaviour. Show all posts
    Showing posts with label Consumer behaviour. Show all posts

    Friday, 22 October 2021

    A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District

    October 22, 2021 0
    A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District
    E wallet which is also known as digital wallet is a kind of electronic card which is used for business transaction online with the use of electronic device Mobile and Computer . It evolves at the end of the decade 80's when an English entrepreneur Michael Aldrich invented the concept of online shopping and has given the facilities to make payment online later on many online payment platform raises for make payment only aside from selling or purchase of goods in late 90's and became very famous in developed nation but in India it has started in 2004 when Oxygen Wallet launched but has not been popular and growing very slowly in Indian market later on slowly slowly many wallet was launched and in 2010 Paytm a key player of Indian wallet market was launched which big success in Indian market due to offer and Cashback but it was limited to the Metro's And Big Cities. On 8th November 2016 Evening the Honorable Prime minister of India has announced that the two biggest denomination of Indian currency is now not a legal tender. Due to of that there is a lack of floating currency in the market for a period of time and it make a crisis for buying goods or services and people have started searching of POS for making Payment even for very small amount and in very small shop but due to of High Service charges small shopkeepers are not interested in POS and here the E wallet organisation has taken this as an opportunity and started providing E wallet for Business at no charge or of very small charges. Which attract every business to go for E wallet even to small Vegetable Seller, Pan shop ETC and became very popular even in Tier3 Tier4 cities. This make a greater move and market expansion for E wallet and this also support the government vision of digital economy. 
    by Rohit Gupta | Prof. Sudhir Kumar Sahu "A Study of Customer Adaptation of E-Wallet and its Importance for Cashless Economy Special Reference to Madhubani District" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Tuesday, 19 October 2021

    A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District

    October 19, 2021 1
    A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District
    Digital payments are gradually replacing physical cash transactions. In other words, e payment systems or cashless transactions make up digital payments in the online platform, and online payments are widely used as they are perceived to be easy, quick, and comfortable. Digitalization is the key for future growth of the Indian economy. In order to make this into reality, the Indian government and e payment service providers banks are establishing numerous awareness programs to bring e payment systems into the hands of the people in India. These awareness programs under the vision of Digital India program are trying to increase awareness of cashless payments among Indians. Still, consumers have only some awareness of these online payments in India, especially due to the urban and rural divide. In addition to the medium awareness, there are some problems faced by consumers that prevent them from using digital payments. One big problem is network connectivity, again due to the urban and rural divide. Due to the low network connectivity in rural areas, usage of digital payments is limited. Information on the extent of consumer awareness of digital payments will allow the government and other organizations to take the next step to push towards complete digitalization. Therefore, this study focuses on urban and rural customers on perception towards online payment in Anantapur District. 
    by M. B. Sindhu | Dr. D. Jakir Hussain "A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Tuesday, 7 September 2021

    Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair

    September 07, 2021 0
    Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair
    This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fair”. This type of research uses explanatory research explanatory research . The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used in this study was 60 people, the sampling technique used in this study was simple random sampling. Collecting data using a questionnaire with a Likert scale which has five alternative answers and distributed to respondents.The results of this study indicate that the location has a positive and significant effect on customer satisfaction because the t value is 4.269 t table 1.672 and a significant value is 0.000 0.05. significant 0.000 0.05. Location and service quality together have a positive and significant effect on customer satisfaction with a calculated F value of 20.619 F table 3.16 and a significant value of 0.000 0.05. From the results of the analysis, the adjusted R Square value of 0.399 means that the location and quality of service can simultaneously contribute as much as 39.9 while the remaining 60.1 is a variable not observed in this study. 
    by Nurlelawati Manurung | HD. Melva Sitanggang | Lasman Eddy Bachtiar "Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair" 

    Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, 
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    Wednesday, 25 August 2021

    Service Quality and Customer Patronage A Study of Selected Commercial Banks Users in Anambra State

    August 25, 2021 0
    Service Quality and Customer Patronage A Study of Selected Commercial Banks Users in Anambra State

    The majority of studies focused on determining the association between customer satisfaction with banking services and banks patronage without attempting to determine the drivers of customer patronage. The need to examine service quality and related components as predictors of client patronage of banks in Anambra State prompted this study. The studys population was limitless, and a sample size of 250 responders was calculated statistically. The questionnaire was used to obtain primary data. The hypotheses were tested using multiple linear regressions. The study found that service quality and price cost variables have a significant influence on customers’ patronage of specific banks. Regular staff training and retraining is critical, especially because the study highlighted effective check in out as one of the factors. As well as proficient bilingualism, training in languages other than ones native tongue is essential. 

    by Okeke, Lawrence N | Okoye, Nonso J "Service Quality and Customer Patronage: A Study of Selected Commercial Banks Users in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd45078.pdf 

    Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/45078/service-quality-and-customer-patronage-a-study-of-selected-commercial-banks-users-in-anambra-state/okeke-lawrence-n


    callforpaperlifesciences, lifesciencesjournal, researchpapers
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    Monday, 23 August 2021

    Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers

    August 23, 2021 0
    Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers

    The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In store marketing and visual merchandising have attracted a lot of attention recently, and the amount of money spent on visual merchandising has also skyrocketed. As a result, determining the efficiency of the money that is spent on these diverse visual merchandising strategies is critical for all supermarkets. A well structured questionnaire was used to obtain primary data for the study. A total of 392 Sri Lankan modern trade clients were chosen as the sample for the study. The sampling method was snowball sampling, and the data was analyzed using SPSS 25 software. The multiple regression analysis was used to analyze the data. Charts and graphs are used to display the research findings. The studys findings demonstrated that product display and promotional signs have a strong favorable impact on impulsive purchase behavior among Sri Lankan modern trade clients. Based on these findings, businesses may determine which visual merchandising methods are the most effective and devote time and resources to improving them, resulting in increased foot traffic and revenue. 

    by K. K. P. D. Kahaduwa | R. M. K. S. Rasanjalee "Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd45046.pdf 

    Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/45046/impact-of-visual-merchandising-on-impulsive-buying-behavior-of-sri-lankan-modern-trade-customers/k-k-p-d-kahaduwa


    ugcapprovedmanagementjournal, openaccessjournalofmanagement, paperpublicationinmanagement
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    Wednesday, 11 August 2021

    Work Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District

    August 11, 2021 0
    Work Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District

    The relationship between work life balance and job satisfaction was investigated in this study. It was also planned to look into the influence of certain demographic factors in predicting work satisfaction. The WLB scale developed and standardized by Unnimaya P.S. 2018 on the target sample was used in this study and for the job satisfaction, the model developed by Singh 1990 was used. The Sample involved50 Educators from 5 different Higher Education Institutions of Dimapur District. Results showed that all study variables positively and significantly correlated with each other. Results further showed that selected demographic factors were significantly expected the level of WLB. It is assumed that this research would be useful for creating high performance in a higher academic setting. 

    Mrs. D. Shobana | Dr. I. Siddiq "Work-Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 

    URL: https://www.ijtsrd.com/papers/ijtsrd43860.pdf 

    Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/43860/worklife-balance-and-job-satisfaction-among-educators-of-higher-education-institutions-in-dimapur-district/mrs-d-shobana


    callforpaperbiologicalscience, biologicalsciencejournal
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    Saturday, 17 July 2021

    Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention

    July 17, 2021 0
    Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention
    Social media such as Instagram, Facebook, and Line provide unparalleled platforms on which users can publicize their shopping experiences and related thoughts on specific e vendors within social networks. This has thus led to a novel method by which to shop online, termed social shopping. Previous literature recognizes that the inherent uncertainties within the social shopping environment are factors limiting shopping intention by customers. Hence, this study adopts uncertainty reduction theory and proposes a research model exploring the relationship between uncertainty reduction strategies URS and social shopping intention, mediated by user trust and perceived value in social shopping. A quantitative web based survey study was conducted to statistically test these relationships using a hierarchical regression analysis. The results propose concrete suggestions for social commerce business operators regarding how to enhance social shopping intention, so they can plan future marketing strategies. 

    by Shu-Mei Tseng | Yi-Ting Jhou "Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, 
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