International Journal of Trend in Scientific Research and Development: Consumer behaviour

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Showing posts with label Consumer behaviour. Show all posts
Showing posts with label Consumer behaviour. Show all posts

Friday, 22 October 2021

A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District

October 22, 2021 0
A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District
E wallet which is also known as digital wallet is a kind of electronic card which is used for business transaction online with the use of electronic device Mobile and Computer . It evolves at the end of the decade 80's when an English entrepreneur Michael Aldrich invented the concept of online shopping and has given the facilities to make payment online later...

Tuesday, 19 October 2021

A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District

October 19, 2021 1
A Comparative Study of Urban and Rural Customers on Perception towards Online Payment System at Anantapur District
Digital payments are gradually replacing physical cash transactions. In other words, e payment systems or cashless transactions make up digital payments in the online platform, and online payments are widely used as they are perceived to be easy, quick, and comfortable. Digitalization is the key for future growth of the Indian economy. In order to make this...

Tuesday, 7 September 2021

Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair

September 07, 2021 0
Influence of Location and Quality of Service on Customer Satisfaction at PT. Transmart Carrefour Plaza Medan Fair
This study aims to determine “The effect of location and service quality on customer satisfaction at PT. Transmart Carrefour Plaza Medan Fair”. This type of research uses explanatory research explanatory research . The population in this study are customers who come and shop at PT. Transmart Carrefour Plaza Medan Fair. The number of research samples used...

Wednesday, 25 August 2021

Service Quality and Customer Patronage A Study of Selected Commercial Banks Users in Anambra State

August 25, 2021 0
Service Quality and Customer Patronage A Study of Selected Commercial Banks Users in Anambra State
The majority of studies focused on determining the association between customer satisfaction with banking services and banks patronage without attempting to determine the drivers of customer patronage. The need to examine service quality and related components as predictors of client patronage of banks in Anambra State prompted this study. The studys population...

Monday, 23 August 2021

Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers

August 23, 2021 0
Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers
The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In store marketing and visual merchandising have...

Wednesday, 11 August 2021

Work Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District

August 11, 2021 0
Work Life Balance and Job Satisfaction among Educators of Higher Education Institutions in Dimapur District
The relationship between work life balance and job satisfaction was investigated in this study. It was also planned to look into the influence of certain demographic factors in predicting work satisfaction. The WLB scale developed and standardized by Unnimaya P.S. 2018 on the target sample was used in this study and for the job satisfaction, the model developed...

Saturday, 17 July 2021

Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention

July 17, 2021 0
Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention
Social media such as Instagram, Facebook, and Line provide unparalleled platforms on which users can publicize their shopping experiences and related thoughts on specific e vendors within social networks. This has thus led to a novel method by which to shop online, termed social shopping. Previous literature recognizes that the inherent uncertainties within...

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